 |
 |
|
"Koeppel Direct's effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company's success." |
| - Sy Sperling, Founder, Hair Club |
|
KOEPPEL DIRECT - KEY MANAGEMENT ...... |
Peter Koeppel, President
|
Peter Koeppel is Founder and President of Koeppel Direct, a leader in (DRTV) direct response television, online,
print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing
and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop
direct marketing campaigns to increase profits.
|
Prior to forming Koeppel Direct, Peter was a partner at a full service ad agency,
and an account supervisor at The Richards Group for various divisions of The Southland Corporation. While working
with Southland, he developed and implemented plans for the national introduction and rollout of Barricini Ice
Cream. He also contributed to the Metromedia Long Distance, Advanced Tobacco and CIGNA Health Plan Accounts.
|
His extensive marketing experience includes product management positions for the Pittsburgh-based
H.J. Heinz Company and for the Ben Hogan Golf Company. At H.J. Heinz, he managed all consumer and trade
promotions, marketing research and new product and packaging introductions for the Heinz Ketchup Brand.
Peter has also worked in marketing positions at Wells-Fargo Bank and Campbell Soup Company.
|
| Peter started Koeppel Direct in 1995 and has built it into one of the leading direct
response media buying firms in the U.S. |
| |
Christena Garduno, Chief Operations Officer
|
Christena is the center of activity at KOEPPEL DIRECT, and internally is referred to as
"everyone's boss". Her degree in Accounting from SMU easily enables her to oversee financial aspects of
the internal operations of the firm. Christena is especially gifted in reviewing client situations, client
needs and developing strategic media buying plans and buys based on her astute observations and knowledge of the direct response media buying
industry. This in depth understanding of all facets of DR, combined with her creative problem solving
abilities, has been instrumental in Koeppel's success.
| | Christena was key in the strategic operations of such DRTV media buying campaigns as The Little Giant Ladder,
DirecTV and CIGNA to name a few. She was the active figure
in developing these media buying campaigns from inception. In most cases, budgets increased tremendously under her
guidance, from as little as $10K per week to as much as $1 million per week. Christena is definitely an
innovator within the DR community. Christena has been with Koeppel Direct for 10 years.
|
| |
|
|
|
