Executives

Peter Koeppel

President

Peter Koeppel is Founder and President of Koeppel Direct, an influential direct response media firm focused on direct response television (DRTV), online, print and radio media buying, marketing and campaign management. With a Wharton MBA and three decades’ experience in marketing and advertising, Peter is a widely recognized leader who has helped hundreds of Fortune 500 companies, small businesses and entrepreneurs from all industries develop and implement successful direct marketing campaigns.

Based in Dallas, Peter, who shares regularly on his popular blog, is a sought-out expert on all things media, and has been interviewed and covered in Forbes, Entrepreneur, Investor’s Business Daily, Electronic Retailer (Editorial Advisory Committee member), Response (Editorial Advisory Committee member), MacNewsWorld, TechNewsWorld, eCommerce Times and Microsoft Small Business.

Christena Garduno

Chief Media Strategist

Christena is the Chief Media Strategist at Koeppel Direct. Christena is especially gifted in reviewing Client situations, Client needs and developing strategic plans and buys based on her astute observations and knowledge of the DR industry. This in-depth understanding of all facets of Direct Response, combined with her creative problem solving abilities, has been instrumental to Koeppel’s success. Her degree in Accounting from SMU easily enables her to oversee financial aspects of Clients’ campaigns.

Christena was responsible for the strategic management of DRTV campaigns for clients such as Little Giant Ladder, NationsHealth, Cigna, Scooters America, The South Beach Diet, DirectTV, Fathead.com, Sony/BMG, and WebMD, among others. She was involved in developing many campaigns from inception. In most cases, budgets and ROI increased tremendously under her guidance.

Christena has 17 years of experience in the Direct Response industry.

Sean Bartyzel

Senior Vice President Business Development

13+ years of advertising/sales/networking/relationship building experience.

Started career at PIC Media Group (formerly PIC-TV/PBS) procuring promotional prizes and selling :10-second spots on syndicated shows such as Jeopardy!, Wheel of Fortune, Hollywood Squares, Price is Right, Seinfeld and Live w/Regis & Kelly. :10-second sales exceeded $6M; Generated $6.3M in promotional prizing.

Moved into the direct response media buying industry with Integrated Media Solutions working with clients such as Liberty Medical, Medco Health Solutions, Consumer Cellular, JG Wentworth, Kumon Learning Centers. Combined billings over a 3 year period exceeded $163 million.

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