| The most successful direct response infomercials often have gone through several
rounds of media testing and tweaking to produce a successful drtv campaign. |
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The drtv infomercial test results need to be analyzed to determine what
contributed to the performance. Here are some questions about your infomercial you should address:
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| | 1. | Does the product effectively fulfill a consumer need? |
| | 2. | Was the price too high? |
| | 3. | Was the offer not compelling enough to get people to call? |
| | 4. | Was the right media bought? |
| | 5. | Was the media buying campaign optimized? |
| | 6. | Was the call volume high enough? |
| | 7. | Was the telemarketing closure rate too low? |
| | 8. | Was there adequate incremental revenue from up-sells? |
| | 9. | Was the show effective at communicating the product benefits? |
| | 10. | Can the marketer afford to make less money upfront by enhancing the back-end revenue? |
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Koeppel Direct's direct marketing expertise can help make your drtv infomercial a success story.
Koeppel Direct are experts at managing all phases of a drtv infomercial campaign, including media buying, campaign optimization and enhancing the campaign's ROI. |
