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The most successful direct response infomercials often have gone through several rounds of media testing and tweaking to produce a successful drtv campaign.

The drtv infomercial test results need to be analyzed to determine what contributed to the performance. Here are some questions about your infomercial you should address:


  1. Does the product effectively fulfill a consumer need?

  2. Was the price too high?

  3. Was the offer not compelling enough to get people to call?

  4. Was the right media bought?

  5. Was the media buying campaign optimized?

  6. Was the call volume high enough?

  7. Was the telemarketing closure rate too low?

  8. Was there adequate incremental revenue from up-sells?

  9. Was the show effective at communicating the product benefits?

  10. Can the marketer afford to make less money upfront by enhancing the back-end revenue?

Koeppel Direct's direct marketing expertise can help make your drtv infomercial a success story.

Koeppel Direct are experts at managing all phases of a drtv infomercial campaign, including media buying, campaign optimization and enhancing the campaign's ROI.

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"Koeppel Direct's effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company's success."

Sy Sperling
Founder, Hair Club

"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business."

R. Gregg
Marketer of Senior Products

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