| The goal of media buying in a political campaign is to reach your defined target
audience in the most efficient and economical way. |
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| Political campaign media buying considerations should include: |
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| timing of the advertising
defining the target audience
geographic markets |
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| A media buyer will help you determine the advantages and disadvantages of various advertising
mediums to reach your target market including: |
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| print media
Internet spots
television time
radio ads |
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| Koeppel Direct understands the needs of political campaigns. Our media buyers will work with
you to: |
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| develop a strategic media plan
provide negotiation and buying of media services
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