Political Advertising ......

 

Call us today at 469-828-0875 for a Free Consultation.

 

2008 will be a record year for political advertising spending.

 

Federal and state elections, including Presidential and ballot / issue political advertising could account for more than $3 billion in ad spending in the 2008 election. As political advertising spending increases, so do the rules. Political campaign advertising is mired in complex rules and regulations established and enforced by the Federal Communications Commission - Not understanding these rules and guidelines could cost a political campaign not only extra dollars, but potentially the race.

Click Here for a summary of political regulations and guidelines as they pertain to political campaign advertising - disclaimers, equal access and the Lowest Unit Rate.

In today's campaign world, political advertising is the key to winning, no matter if it is at the federal level for Senate or Congress or a state / local race for governor or school board president. In addition, there is a whole new menu of media options - traditional broadcast / cable television, print and radio advertising is still essential, but use of the Internet for political advertising is also important to consider, as well as other emerging media.

The campaign process typically involves several steps as outlined below:

• Identifying the media markets that correspond with the Campaign area
• Identifying the key target demographic based on number of registered voters and voting history
• Identifying special populations that need to be reached including minority populations, rural voters and other sub-groups
• Preparing Media plans with the recommended media mix and budget allocation
• Negotiating and placing media buys upon approval of the media plan
• Monitoring and reporting of competitive spending to ensure impactful media placement
• Reconciling and verifying media placement to ensure all buys aired as placed

 

Allow us to help guide you through the political campaign advertising process and the rules so that you utilize media in the most efficient and effective manner. Please contact us at 469-828-0875 for more information.