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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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Political Advertising ...... |
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Call us today at 469-828-0875 for a Free Consultation. |
2008 will be a record year for political advertising spending.
Federal and state elections, including Presidential and ballot / issue political advertising could account for more than $3 billion in ad spending
in the 2008 election. As political advertising spending increases, so do the rules. Political campaign advertising is mired in complex
rules and regulations established and enforced by the Federal Communications Commission - Not understanding these
rules and guidelines could cost a political campaign not only extra dollars, but potentially the race.
Click Here for a summary of political regulations and guidelines as they pertain to political campaign advertising -
disclaimers, equal access and the Lowest Unit Rate.
In today's campaign world, political advertising is the key to winning, no matter if it is at the federal level
for Senate or Congress or a state / local race for governor or school board president. In addition, there is a
whole new menu of media options - traditional broadcast / cable television, print and radio advertising is still
essential, but use of the Internet for political advertising is also important to consider, as well as other
emerging media.
The campaign process typically involves several steps as outlined below:
Identifying the media markets that correspond with the Campaign area
Identifying the key target demographic based on number of registered voters and voting history
Identifying special populations that need to be reached including minority populations, rural voters and
other sub-groups
Preparing Media plans with the recommended media mix and budget allocation
Negotiating and placing media buys upon approval of the media plan
Monitoring and reporting of competitive spending to ensure impactful media placement
Reconciling and verifying media placement to ensure all buys aired as placed
Allow us to help guide you through the political campaign advertising process and the rules so that you utilize media in the most
efficient and effective manner. Please contact us at 469-828-0875 for more information.
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