Whether you want to drive direct sales, generate high quality leads, drive customers to a retail location, or lead people to your website, Koeppel can help execute your campaign objectives, while simultaneously building your brand and awareness for the next stage of your businesses’ growth.
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Direct Response Television
With over 19 years of experience, Direct Response TV is the core business of Koeppel Direct. As a leading DRTV media buyer, we combine intensive research, market experience and knowledge, and fine-tuned analytics to provide the most effective DRTV media buying campaigns – with demonstrated results.
- DRTV media planning and buying.
- In depth, proprietary media research.
- Analytics and multi-attribution tracking.
- Customized reporting utilizing a real-time dashboard platform.
- Trafficking of commercials.
- Campaign optimization.
- Koeppel has the knowledge and expertise to deliver profitable DRTV results for the important and fast-growing Hispanic market.
- We have a strategic understanding of the Canadian DRTV media marketplace and the know-how to maximize a campaign’s ROI in this crucial market.
- If you are looking to expand your DRTV campaign into the United Kingdom, Koeppel has the experience to be your media buying agency in this key European market.
Learn more about our Direct Response Television services now.
Direct Response Radio
We specialize in short and long form radio media buying that provide the highest probability of success, based on the targeted, low cost, and broad availability of DR Radio.
- Short form direct response radio buys.
- Long form radio media buying (infomercials).
- Network direct response buys.
- Endorsement radio.
- Local market direct response radio buys.
- Access to the most efficient radio inventory for direct response advertising.
- Track, report and analyze direct response radio results.
- Access to leading script writers and producers.
- Testing of multiple creative executions for direct response radio.
- Testing of multiple stations and dayparts for direct response radio marketers.
- Access to fire-sale rates on DR radio that represent significant savings for direct response advertisers.
- Direct response radio media buying expertise that is second to none.
Learn more about our Direct Response Radio services now.
Direct Response: Online
As an industry leading media buying agency, Koeppel Direct offers our clients a suite of DR online advertising options that when executed in harmony with an offline DRTV and/or DR Radio campaign, can provide an optimal ROI and boost to a client’s results. We work with a variety of Internet retailers and direct response marketers who are utilizing a combination of online, DRTV, and DR radio advertising to increase traffic and sales on their websites.
- Search Engine Optimization – Local, National, Global, and Mobile.
- Search Engine Marketing (SEM).
- Brand Management / PR.
- Social Media Marketing.
- Web Development (Responsive).
- Full Creative Design Team – Logo, Branding Style Guide, Design.
- Email Marketing.
- Conversion Rate Optimization / Multivariate Testing.
- Mobile Marketing & App Development.
- Analytics and Multi-Attribution Tracking.