With an infomercial campaign that incorporates an online marketing component you can reach a broader customer base than just using a traditional DRTV campaign without an Internet presence.
Search engine optimization - seo visibility - allows search engines to find your site and increase traffic and sales to your site.
Increasing your sites seo visibility will give your company the chance to reach a much broader customer base that may have not seen your infomercial campaign.
SEM marketing produces much quicker results than SEO. While SEO is vitally important to a web campaign, SEM marketing allows instant results from all search engine
Since users report that the activity of searching is growing more important to them, then businesses need to make sure that their website is found by searchers
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