| Media buying refers to the strategic planning and negotiation: |
| Media buying for DRTV (direct response television) |
| Media buying for direct response radio ads |
| Media buying for internet advertising |
| Media buying for print media |
| Media buying for political campaign advertising time |
| A media buyer will help you determine the advantages and disadvantages of various
advertising mediums for your products or services. |
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| The cost of media buying varies considerably. Considerations will include: |
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| Media buying for cable/satellite networks in network TV, national syndication or local broadcast stations |
| Short or long-form DRTV media buying |
| Frequency of broadcasts and ad displays from media buy |
| Time slots to reach your target audience |
| Rating and size of audience delivered from media buy |
| Seasonal influences on available DRTV media inventory |
| Media buying trends in a market |
| Package deals for multi channel media buying |
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| The results of good media buying are measurable by an increase in sales of your
products or services |
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