MEDIA BUYER REPORTING AND ANALYSIS ......
Our Media Buying Analytics Team:
- Analyzes research data and provides that information to our buying team prior to developing a media plan.
- Works closely with the media buying team to purchase media that has a high probability of performing.
- Provides daily and weekly reports generated utilizing the leading direct response television (DRTV) media buying and reporting platform - CORE DR.
- Identifies trends and opportunities in the reports and makes recommendations based on that information.
- Works with account service and media buyers to ensure they act quickly on relevant data in order to exploit opportunistic trends.