| Our Media Buying Analytics Team: |
| Analyzes research data and provides that information to our buying team prior
to developing a media plan. |
| Works closely with the media buying team to purchase media that has a high
probability of performing. |
| Provides daily and weekly reports generated utilizing the leading direct
response television (DRTV) media buying and reporting platform - CORE DR. |
| Identifies trends and opportunities in the reports and makes recommendations
based on that information. |
| Works with account service and media buyers to ensure they act quickly on
relevant data in order to exploit opportunistic trends. |
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