MEDIA BUYER REPORTING AND ANALYSIS ......

Our Media Buying Analytics Team:

 

• Analyzes research data and provides that information to our buying team prior to developing a media plan.
  
  
• Works closely with the media buying team to purchase media that has a high probability of performing.
  
  
• Provides daily and weekly reports generated utilizing the leading direct response television (DRTV) media buying and reporting platform - CORE DR.
  
  
• Identifies trends and opportunities in the reports and makes recommendations based on that information.
  
  
• Works with account service and media buyers to ensure they act quickly on relevant data in order to exploit opportunistic trends.