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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
ERA Unveils National Invention Showcase with $20,000 Grand Prize
Published: 02/06 - ERA |
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Trade Association, Media Company and Student Organization Band Together to Host
National Contest to Encourage and Celebrate Entrepreneurship in America.
WASHINGTON, Feb. 14 /PRNewswire/ -- Today the Electronic Retailing Association (ERA) and Future Business
Leaders of America-Phi Beta Lambda (FBLA-PBL) announced a joint competition to find America's best young
inventors. This competition is open to FBLA-PBL's 250,000 members nationwide and will culminate in May
2006 with a final competition and awards ceremony in Washington, DC. The grand prize winner will walk
away with $20,000 in an event sponsored by Koeppel Direct, an ERA member and a leading direct response
media buying company. Contestants can obtain the submission form and receive more information online at
http://www.americaninventiveness.org.
"The Electronic Retailing Association is thrilled to join forces with FBLA-PBL in this great competition.
Our industry is predicated on the entrepreneurial spirit and encouraging youth to celebrate and reinforce
that spirit is nothing short of an honor," said Barbara Tulipane, president and CEO of the Electronic
Retailing Association.
The deadline to enter this competition is March 15 and is exclusive to FBLA-PBL members. A panel of
judges will narrow the field down to 12 finalists who will travel with all expenses paid to Washington,
DC for the final competition and grand prize announcement. Aside from the $20,000 top award, three
runner-ups will also receive a $2,500 consolation prize.
"FBLA-PBL is committed to providing its membership with opportunities to further their business
expertise and personal development. We are delighted to have partnered with ERA and Koeppel
Direct, a leading direct response media buying firm, to create this program and look forward to
seeing all the great inventions that American's most creative minds can produce," said Jean Buckley,
president and CEO of FBLA-PBL.
For complete details and submission process procedures, visit
http://www.americaninventiveness.org or
email FBLAshowcase@retailing.org.
ABOUT THE ELECTRONIC RETAILING ASSOCIATION
The Washington DC-based Electronic Retailing Association is the trade association involved in
multi-channel electronic marketing, including infomercials, short-form commercials, live shopping
channels, the Internet and radio, representing a $296 billion market.
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