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MEDIA PLANNING ......

 

Media Planning Philosophy

  • Plan in advance to anticipate various scenarios that could impact campaign performance

  • Develop strategies to address those scenarios

  • Continually update planning based on trends, results and changes in the media and product landscape

Koeppel Direct buys to maximize results

 

  • We do this by maintaining excellent relationships with our media vendors, negotiating the best rates and placement and staying on the front curve of industry trends. We are proud to have a team of the most talented and experienced buyers in the industry

  • Our buyers have an average of 10 years of DR media buying and planning experience

  • Koeppel Direct will save you money by managing your media more effectively than other media buying firms

  • This can be accomplished through research and analysis that allows us to optimize your media buys

  • We also buy more creatively than many other agencies and frequently come up with innovative ideas that allow our clients to take their business to the next level

  • For example, we received DRTV upfront deals for one of our clients, which included "product" exclusivity within the purchased programs. As a result of our forward thinking, our client was able to stay a step ahead of its competitors


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Testimonials

"Koeppel Direct's effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company's success."

Sy Sperling
Founder, Hair Club

"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business."

R. Gregg
Marketer of Senior Products

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