| Media Planning Philosophy |
| Plan in advance to anticipate various scenarios that could impact
campaign performance |
| Develop strategies to address those scenarios |
| Continually update planning based on trends, results
and changes in the media and product landscape |
| |
| Koeppel Direct buys to maximize results |
| We do this by maintaining excellent relationships with our media
vendors, negotiating the best rates and placement and staying on the front curve of industry trends. We are
proud to have a team of the most talented and experienced buyers in the industry |
| Our buyers have an average of 10 years of DR media buying
and planning experience |
| Koeppel Direct will save you money by managing your
media more effectively than other media buying firms |
| This can be accomplished through research and
analysis that allows us to optimize your media buys |
| We also buy more creatively than many other agencies and
frequently come up with innovative ideas that allow our clients to take their business to the next level |
| For example, we received DRTV upfront deals for one of our
clients, which included "product" exclusivity within the purchased programs. As a result of our forward
thinking, our client was able to stay a step ahead of its competitors |
