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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Koeppel Direct Hires Loren Wayne as Vice President
Published: 08/04 |
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DALLAS, TX -- August 3, 2004 -- Loren Wayne has been appointed Vice President
Business Development at Koeppel Direct, a direct response media buying agency specializing in both
short form and long form infomercial television buying with offices in Dallas, Chicago and Florida.
Mr. Wayne will be responsible for new business development.
"Over the years, Loren has created a powerful track record of sales achievement in our industry," said
Peter Koeppel, president of Koeppel Direct. "His broad and deep experience in the direct response
TV marketplace and his understanding of the markets, the marketers, teleservices and fulfillment
providers is second to none. Our business has grown exponentially recently and I really needed
someone with a high level of expertise and professionalism to be our sales leader."
Mr. Wayne has more than 20 years of progressive sales/marketing and management experience. He has held
prominent sales positions at prestigious national direct response companies including: national
accounts executive at LiveOps, Inc. in Ft. Lauderdale, Florida, a teleservices provider using
home-based agents to answer calls for direct response marketers; vice president of strategic
alliances & government accounts at Netbytel, Inc., in Boca Raton, Florida, where he was responsible
for direct sales activities for Automated Speech Recognition to marketers and enterprise call
centers; and others in his distinguished career.
"I've known Peter Koeppel for a few years now, so coming to work with him was a natural progression
of our longstanding personal and professional relationship. I'm excited and eager to be an integral
part of the dynamic Koeppel Direct team," Wayne said. "My goal is to help Peter take the agency to
the next level by devising and implementing innovative sales and marketing strategies that distinguish
us as the premier media buying service within the DRTV industry."
Founded in 1995, Koeppel Direct is a leader in direct response media buying. Their experts create
targeted, effective direct response media buys that optimize their clients' media
investments.
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