MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ..

 

Koeppel Direct Hires Loren Wayne as Vice President

Published: 08/04

 

DALLAS, TX -- August 3, 2004 -- Loren Wayne has been appointed Vice President Business Development at Koeppel Direct, a direct response media buying agency specializing in both short form and long form infomercial television buying with offices in Dallas, Chicago and Florida. Mr. Wayne will be responsible for new business development.
 
"Over the years, Loren has created a powerful track record of sales achievement in our industry," said Peter Koeppel, president of Koeppel Direct. "His broad and deep experience in the direct response TV marketplace and his understanding of the markets, the marketers, teleservices and fulfillment providers is second to none. Our business has grown exponentially recently and I really needed someone with a high level of expertise and professionalism to be our sales leader."
 
Mr. Wayne has more than 20 years of progressive sales/marketing and management experience. He has held prominent sales positions at prestigious national direct response companies including: national accounts executive at LiveOps, Inc. in Ft. Lauderdale, Florida, a teleservices provider using home-based agents to answer calls for direct response marketers; vice president of strategic alliances & government accounts at Netbytel, Inc., in Boca Raton, Florida, where he was responsible for direct sales activities for Automated Speech Recognition to marketers and enterprise call centers; and others in his distinguished career.
 
"I've known Peter Koeppel for a few years now, so coming to work with him was a natural progression of our longstanding personal and professional relationship. I'm excited and eager to be an integral part of the dynamic Koeppel Direct team," Wayne said. "My goal is to help Peter take the agency to the next level by devising and implementing innovative sales and marketing strategies that distinguish us as the premier media buying service within the DRTV industry."
 
Founded in 1995, Koeppel Direct is a leader in direct response media buying. Their experts create targeted, effective direct response media buys that optimize their clients' media investments.