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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Optimize Your Media Campaign with Koeppel Direct
Published: 12/02 - Response Magazine |
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Koeppel Direct is a world-class direct response media buying agency specializing
in multi-channel direct response TV, online, radio and print campaign management. The firm is headed
by Wharton MBA Peter Koeppel. The agency places an emphasis on direct marketing, because of Peter
Koeppel's 25 years of direct response marketing and advertising experience.
What We Do
Koeppel Direct manages media campaigns for direct response advertisers seeking measurable, consistent,
positive results, immediately and long term. Our experts create targeted, effective, direct response
media buys that optimize our clients return on their media investments.
How We Do It
We integrate all the key elements of a direct response media buy, to ensure the success of a client's
direct response campaign. Prior to launching a campaign, we use competitive media research and
analysis, which allows us to buy the most efficient media for each campaign. We then apply proven
statistical techniques to successfully manage our direct response media buys. Our approach enables
Koeppel Direct to deliver direct response media buys that generate profitable results.
A Staff of Seasoned Media Experts
Our staff consists of seasoned, top-level advertising professionals, who came from prominent direct
response media buying firms and ad agencies. Our staff works closely with our clients, guiding
them through all the stages of the buying process, from media testing and analysis, through
rollout. All of our media buyers have significant handson experience. Our expertise is
second to none.
How We've Been Doing
We've built a powerful reputation for success. Our clients have the final say:
Koeppel Direct's media buying expertise has played an integral role in making my company
successful. Koeppel generated so much business for our company, occasionally we had to limit
their media buys, in order to handle all the new business.
-CEO Leading Marketer of Senior Products
Koeppel Direct generated terrific results for our company. They consistently demonstrate an
ability to save our company money, by maximizing the efficiency of their media buys.
-Sy Sperling, Founder, Hair Club
Peter Koeppel, President
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