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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Serefex Signs Media Agreement With Koeppel Direct to Launch Its Fridge Tape(R) National Television Commercial Campaign
Published: 05/06 - Market Wire |
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NAPLES, FL -- (MARKET WIRE) -- 05/03/2006 -- Serefex Corporation (OTC BB: SFXC) is
pleased to announce that it has signed a media placement and brokerage contract with Koeppel Direct to
purchase and administer the company's Fridge TapeŽ 30-second national TV commercial targeting an estimated
89 million US households representing our female demographic audience. The commercials will be running on
various networks including, Lifetime, HGTV, The Travel Channel, E!, Food Network, A & E, CNN, TLC, Soap
Net and others with an ending tagline directing consumers to both CVS and Walgreens for their
purchases.
"We are very pleased to have Koeppel Direct guiding our campaign in the national television
marketplace. Koeppel Direct is one of the leading media buying agencies in the United States. They bring
a tremendous amount of experience in the branding of products nationally utilizing the television median,
and have represented some of the largest consumer product successes in our industry," stated Brian S.
Dunn, President of Serefex Corporation.
"We are scheduled to begin the campaign in June 2006 and look forward to continuing it through both the
back-to-school and holiday season. We are excited by the opportunity to work with such a fast growing
company like Serefex and feel confident that our hybrid direct response / brand building media buying
strategy will help generate incremental consumer sales at the store level," stated Peter Koeppel,
President of Koeppel Direct.
Additionally, all interested readers who wish to be placed on our mailing list should visit our website
at www.serefex.com and enter their e-mail address under
the investor relations link, which is the 5th button on our home page's black menu bar.
This press release contains forward-looking statements that are based upon current expectations and
involve a number of risks and uncertainties. In order for the Company to utilize the "safe harbor"
provisions of the Private Securities Litigation Reform act of 1995, you are hereby cautioned, and the
Company hereby notes, that such statements may be affected by risk factors affecting the Company
generally, as well as those identified in the Company's filings with the Securities and Exchange
Commission, and actual results could differ materially from the forward-looking statements. The
Company undertakes no obligations to update or revise any such forward-looking statements.
This article is featured in Market Wire
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