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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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DRTV SENIOR PRODUCT MARKETING SPECIALISTS ...... |
| Koeppel Direct has been instrumental in building the businesses of some
of the most successful marketers of senior products. |
| We have extensive experience marketing a broad range of products to seniors and baby boomers
and generating a profitable ROI for these clients. |
| Our experience includes marketing diabetic supplies, prescription drugs,
reverse mortgages, mobility products, home delivery of drugs and various medical
supplies and supplemental health insurance products. |
| These products have been marketed through DRTV, radio and print campaigns |
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| Senior Product Marketing Case Study |
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A Healthy Response
Background/Problem
Several years ago, we were approached by a start-up company that was entering the competitive market of
supplying diabetic supplies to seniors. Liberty Medical was the established leader in the category and had
built a solid reputation in the marketplace. Our client had no awareness in the category and needed to
differentiate themselves from their competitors. They also wanted to steadily gain market share in order to
build their position as a leader in this rapidly growing segment of the healthcare market.
Solution
Koeppel Direct worked closely with this client in developing a dynamic promotional offer targeted at seniors.
The agency also developed a media buy that went beyond the typical direct response national cable TV network
buys. It included national satellite, national syndication, network and local broadcast buys. The campaign
generated more calls in a concentrated timeframe, than any direct response campaign currently handled by the
largest telemarketing firm in the U.S. The volume of calls was so high that it was necessary to bring in the
second largest telemarketing firm to handle the overflow calls. The combined operator pool of both
telemarketing firms still could not handle the influx of calls, so the third largest telemarketing firm
was also brought in. In the course of only a few years, this client became the second largest supplier of
diabetic supplies for seniors and a major health care provider invested heavily in this client, based on
their strong growth and performance.
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