DRTV SENIOR PRODUCT MARKETING SPECIALISTS ......

• Koeppel Direct has been instrumental in building the businesses of some of the most successful marketers of senior products.
  
  
• We have extensive experience marketing a broad range of products to seniors and baby boomers and generating a profitable ROI for these clients.
  
  
• Our experience includes marketing diabetic supplies, prescription drugs, reverse mortgages, mobility products, home delivery of drugs and various medical supplies and supplemental health insurance products.
• These products have been marketed through DRTV, radio and print campaigns

 

Senior Product Marketing Case Study

A Healthy Response

Background/Problem

Several years ago, we were approached by a start-up company that was entering the competitive market of supplying diabetic supplies to seniors. Liberty Medical was the established leader in the category and had built a solid reputation in the marketplace. Our client had no awareness in the category and needed to differentiate themselves from their competitors. They also wanted to steadily gain market share in order to build their position as a leader in this rapidly growing segment of the healthcare market.

Solution

Koeppel Direct worked closely with this client in developing a dynamic promotional offer targeted at seniors. The agency also developed a media buy that went beyond the typical direct response national cable TV network buys. It included national satellite, national syndication, network and local broadcast buys. The campaign generated more calls in a concentrated timeframe, than any direct response campaign currently handled by the largest telemarketing firm in the U.S. The volume of calls was so high that it was necessary to bring in the second largest telemarketing firm to handle the overflow calls. The combined operator pool of both telemarketing firms still could not handle the influx of calls, so the third largest telemarketing firm was also brought in. In the course of only a few years, this client became the second largest supplier of diabetic supplies for seniors and a major health care provider invested heavily in this client, based on their strong growth and performance.