Author Archives: Peter Koeppel

Yahoo!’s Plan: to Adopt Magazine-Like Advertising Style

When it comes to advertising, Marissa Mayer, Yahoo!’s CEO, has been heavily influenced by fashion magazines like Vogue and InStyle. In a recent interview, Mayer pointed out that this type of print medium had ads that were “as interesting as the photo shoots and the articles.” She went on to say that she misses the [...]

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Amazon in Talks with Retailers to Offer Prime Goods Online

Consumers may not currently be thinking of ever being able to buy merchandise from J. Crew, Ralph Lauren or Lord & Taylor via, but if the online retailer has its way, customers will be able to buy shirts, suits and other items soon.  Discussions are taking place to win over retailers that have, to [...]

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New Infographic Highlights Burgeoning Second Screen Usage

If someone is wondering how the use of second screens is trending, all they probably need to do is look around their own living room. Gone are the days when the entire family sat around the television set together as if it were some sort of communal hearth. Instead, Americans are increasingly using second screens [...]

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RadioShack to Close 500 Stores During Rebuilding Process

RadioShack Corp. used comedy in a Super Bowl ad to show its stores being dismantled and then rebuilt. But on the Tuesday after the Big Game, the news broke that some of the stores were going to be dismantled and stay that way. A few weeks later, in early March, the company confirmed it would [...]

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Streaming Music’s Popularity Brings New Players to the Table

Playing music from anywhere, and playing the music that you want when you want it, is becoming something that is in huge demand for consumers. Several companies are stepping up to the plate to provide these services. From well-known entertainment brands to start up companies, there will be multiple choices for streaming music fans in [...]

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Iceland Busy Producing Bitcoin Currency

The lava plain of Reykjanesbaer, Iceland, is located close to the Arctic Circle, and if you are looking for the mines of Bitcoin, this is where you will need to look. To find them, you will need to walk through a fortified gate and check in with a guard. Once you pass the threshold, you [...]

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Twitter Populated by Millions of Fake Accounts

In a world where having a big online voice is key to making a name for one’s self, it should come as no surprise that an enterprising person can buy 1,000 fake Twitter accounts for less than $60 from an online vendor. Once the accounts have been purchased, they can be programmed to follow an [...]

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Temporary Internet May be an Option in the Future

If Snapchat has taught users anything, it’s that all things come to an end. This app, which is primarily used by teens and college students, sends messages, photos, and captions that are temporary. They (in theory) self-destruct after a certain amount of time automatically. If this idea really becomes popular and other sites start to [...]

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Technology Giants Increase Efforts to Control Internet Through Internet Infrastructure

Google and Facebook have expanded their efforts to control the Internet by investing in infrastructure. The latest is that they are planning to control more of the www’s backbone in this manner, and it’s raising tensions with a number of telecom companies. The plan involves bringing online new underground cables they have funded, inking agreements [...]

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Facebook Walls May Prove to Be Fruitful for Video Advertisers

The widespread popularity of Facebook makes it very attractive as an advertising platform, and now video is entering the ring. Facebook rolled out a video advertising program in September that places video ads into users’ newsfeeds as part of their native social media experience. 

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"Koeppel Direct's effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company's success."

Sy Sperling
Founder, Hair Club

"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business."

R. Gregg
Marketer of Senior Products