Author Archives: Peter Koeppel

Subscription video-on-demand services (SVOD) like Netflix and Amazon have become a good source of income for media companies. For television networks, advertising and affiliate fees have been a reliable stream of income – and SVOD services have added a new way to make money. However, analysts are predicting that the revenue from SVOD services could [...]

Social media has invaded the world of advertising and terms like “fans” “friend request” “like” “social network” and “status update” are becoming the norm. And they aren’t just being used on Facebook, Twitter and YouTube – they’re being used in mainstream advertising channels and aimed at people of all ages. By using the “borrowed interest” [...]

The Internet – and email specifically – were hailed as the end to physical junk mail, and the thriving direct-mail marketing industry. But thanks to new tools and the big data revolution, it looks like there are new ways for direct response advertisers and media buyers to reach out to the right people. Americans are [...]

With Netflix, Hulu and Amazon Instant Video usage on the rise, many cable and pay TV providers have been challenged with retaining their audiences. Rather than take the competition lying down, there are several new apps and devices being released in the next six months that will challenge online video services directly: • At the [...]