While some people may watch TV without paying extra to watch their favorite shows, they are not “free” in the technical sense. The TV station has to pay to air every program, while they also obtain revenue from advertising. TV advertising is primarily commercials, generally 30 seconds or less, while some commercials, known as infomercials, [...]
Monthly Archives: September 2012
An Explanation of Infomercial Advertising
Partnering with an infomercial company can be advantageous to many types of businesses regardless of the industry they operate within. A infomercial advertising can help sell any product, from health and beauty products to sports equipment. According to Stephanie Watson, a writer for HowStuffWorks, six of the most popular infomercials of all time are as [...]
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Media Buyers and Marketers Cite Tech as the Biggest Stumbling Block
Although technology has made it easier to reach consumers everywhere, it remains the biggest hurdle for media buying agencies and marketers. According to a new survey by IBM, chief marketing officers and chief information officers must help brands and businesses use technology to better connect with consumers. Emerging channels like mobile marketing and video marketing [...]
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Modern Advertising Agencies Need Technologists to Compete
Thanks to online media buying, marketers are approaching and interacting with consumers in more ways than ever before. Social media sites have created new communication channels with consumers, which has led to a need for more tech-savvy employees. Although art directors and copywriters have always been part of a successful direct response advertising agency’s staff, [...]
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DRTV Advertisers: Use Online Video to Engage More Visitors
The power of online video can’t be ignored – especially for direct response advertising. Consumers are watching videos with increasingly more regularity. One hundred and eighty (180) million Americans view video online every single month. As a DRTV advertiser, you need to make use of this fact on your website. Top infomercial DRTV sites are [...]
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Four Ways to Make Your Website a More Effective DRTV Tool
Is your DRTV advertising campaign offering less-than-impressive results? There are several factors that can get a DRTV campaign off track – and your online presence can be a big factor. Unless you’ve prepared your website, your DRTV spending could be a waste. Here are some key web marketing areas to pay attention to before you [...]
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Choosing a Digital Strategy Agency
Need some guidance with your online media buying? Hiring a digital strategy agency can be a very smart move when it comes to bringing your marketing efforts to a new level. But how do you determine which digital strategy agency is the best fit for your needs? There are no cut-and-dried rules for hiring an [...]
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Digital Video Advertising on the Rise as Agencies Expect to Spend More
According to a new study from Advertiser Perceptions, most marketer and agency executives are expecting to increase their digital video advertising spend in the coming year. The momentum will come primarily through multi-use creative distributed across both television and digital platforms. The Video Advertising Convergence study focused on agency and brand execs in the Advertiser [...]
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TiVO Buys Company That Tracks Shopping Of TV Viewers
In late July 2012, DVR provider TiVo announced that it acquired full ownership of TRA, a research company that has found success with a system that matches up television viewing habits with consumer buying habits. TiVo spent $20 million to buy out the other owners, which is a relatively modest amount – but the implications [...]
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Is Smart TV a Good Opportunity for DRTV?
With the widespread growth of Internet enabled televisions, advertisers have new opportunities to engage viewers with targeted DRTV advertising. Many consumers are upgrading their televisions to HD and 3D sets, making it easier than ever for them to access the Internet and switch over to online viewing. Smart TV opens the doors for new types [...]
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Sy Sperling
R. Gregg