Monthly Archives: October 2011

During the current recession, the nation’s 79 million baby boomers have cut back on their spending habits, become thriftier and started to save more, according to an article in Business Week on August 3, 2009. This change in consumer purchasing behavior among boomers will have lasting implications for the economy. McKinsey predicts that economic growth [...]

In today’s era of digital video recorders (DVRs), it might seem that traditional direct-response television ads – those upbeat “call-now” commercials lasting anywhere from 30 seconds to 30 minutes – should be facing the same fate as the dinosaurs. After all, since DVRs can capture programs for later viewing, audiences seem likely to skip past [...]

Facebook is a social networking website started in 2003 by Mark Zuckerberg, a 19 year old Harvard college drop out. Facebook users post information about themselves on the site, such as photos and events they plan to attend. They link their web pages with the web pages of other users that are “friends” and thereby [...]

When the typical consumer is in the market for a new or used car, getting one usually entails a quick perusal of the Internet to compare makes, models and prices, followed by a Sunday afternoon drive to one or more local dealerships to check out the stock, test-drive cars and ultimately sign on the dotted [...]

It’s no mystery why so many marketers want to get their messages in front of C-level decision makers: Senior business executives namely the C-suite-make or influence decisions to spend more than $1.2 trillion a year on corporate purchases in the U.S., according to Ipsos Media’s 2006 “U.S. Business Elite Survey.”   Unlike with some other [...]

Innovative Direct Response, LLC has won the contract to launch Homefield Financial’s, www.homefield.com, national DRTV campaign.   As one of Inc’s 500 Fastest Growing Companies in America, Homefield Financial offers consumers a wide variety of loan options while making the home buying experience process fast and convenient. To that end, an extensive DRTV marketing campaign [...]

If you’re thinking of launching a product or service through an infomercial, it’s important that you work with an experienced DRTV infomercial media buyer. The cost of media is usually your biggest cost in an infomercial DRTV campaign, so working with an experienced DRTV infomercial company is essential, if you plan on building a successful [...]

The global marketplace is changing rapidly and competition is fiercer than ever. Asian companies are beginning to eclipse U.S. and European rivals in a range of industries, according to Business Week. Toyota will soon surpass General Motors as the largest auto manufacturer and the market cap of several Indian service companies are now approaching the [...]

It’s the marketing Holy Grail: being able to read your target customers minds. Although that exact ability may yet elude our grasp, current research is bringing us remarkably close to that precognitive reality.   “In the past, we’ve used things like focus groups,” says Akshay Rao, General Mills professor of marketing at Minnesota’s Carlson School [...]