Monthly Archives: August 2011

Retailers are cutting back on the number and variety of products they stock, which represents a big change in the way retailers and manufactures have done business in the trillion dollar consumer products industry, according to the Wall Street Journal on 6/26/09. Several major retailers are expected to reduce the number of products they stock [...]

Here are some key points from the latest research that you can share with them: Internet usage has increased worldwide. The growth in Internet marketing potential has been nothing short of phenomenal. The Miniwatts Marketing Group has been charting Internet usage by world region since 1995. Statistics show an overall increase in Internet market penetration. [...]

Apple’s campaign to introduce the iPhone, which combines a cellphone with an iPod with Internet access, may be the most successful marketing effort ever. Just prior to the product’s release, it was estimated that two-thirds of the population of the U.S. was aware of the device. The hype surrounding the introduction was phenomenal. Over the [...]

Today, television and the Internet are merging, at least when it comes to advertising and reaching potential customers. No longer are customers using only one medium to learn about new products and services. Rather, customers appreciate and expect companies to take a multi-media advertising approach when selling products and building brand awareness. As such, smart [...]

Wal-Mart Stores has apparently decided that everyday low prices in small-town America only take you so far.   In an effort to kick-start a share price that has lost a third of its value since early 2002–while the Standard & Poor’s 500 index has risen 17% and discount rivals Target (nyse: TGT – news – [...]

It was an uplifting experience to have the privilege of sponsoring the Invention Showcase program for young inventors in conjunction with ERA and the Future Business Leaders of America (FBLA). The competition produced many great inventions and provided the inventors with a terrific learning experience about the process of taking an idea and turning it [...]

It’s six weeks until the new TV season officially begins and only 11 days before Fox premieres the season’s first new show, “Vanished.” This is the time when networks scramble with last-minute pilot tweaks and schedule switches, including a slight shakeup on Thursday nights made by ABC earlier this week. But as the new season [...]

Due to many factors, REALTOR competition is more intense than it has ever been. According to the National Association of REALTORS, there are now over 2.5 million real estate licensees. Michigan has also seen a surge in real estate professionals over the last few years, and now MAR has over 34,000 REALTOR members. These numbers [...]

This Month Peter Koeppel is featured on the cover of Electronic Retailer magazine. Please click on the cover to view the article. Google+