Monthly Archives: January 2011

Peter Koeppel (President) and Loren Wayne (Vice President of Buisness Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO. Google+

Most major network TV shows and many of the most popular cable network shows are now available online. Nielsen Online estimates that during last June Hulu.com had 3.2 million Internet users watching more than 106 million videos streams of complete TV shows, segments of shows and behind the scene clips and that ABC.com delivered 27 [...]

According to the ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, 55% of consumers who watch TV also watch some type of video on devices other than their television sets – computers, cell phones, iPods, etc.   Because our media can come from so many different sources, we have become multi-taskers – [...]

Starting from scratch, Peter Koeppel has grown Koeppel Direct into one of the leading direct response media-buying firms in the U.S. Peter is a Wharton MBA, with over 25 years of marketing and advertising experience. Koeppel has helped Fortune 1000 businesses; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.   JDS: What [...]

In old Hollywood movies, the stylish set all shopped at Saks Fifth Avenue.   Women with gloved hands peered into windows accented with the store’s signature script signage and dreamed of filling hatboxes and shopping bags with elegance and luxury.   But few women wear gloves to go shopping or have much use for hatboxes [...]

Why are so many celebs doing infomercials? I thought that was a sign of the end of a career, not a highlight. – Genna, Sylmar, California   The B!tch Replies: Why, gratitude, of course. Don’t you watch those Proactiv skincare infomercials? That stuff saved Kelly Clarkson’s face. Saved it, y’all! Now, her face is so [...]