DRTV

amazon-whole-foods-deal
 

Amazon Grocery Continues to Grow with Whole Foods Deal

Amazon has recently upped the shock and awe factor for other retailers by making a $13.7 billion deal to acquire Whole Foods. This coupling comes on the heels of projects like Amazon Go, which allows grocery store shoppers to select their merchandise and simply walk out the door, [...]Read more
department store trying to stay relevant
 

Department Stores Searching for Ways to Stay Relevant

After a disappointing February that brick and mortar retailers were counting on to boost sales, many are down, but they say they’re not out. For example, Macy’s recently posted another disastrous drop in same store sales, at 5.2 percent to the negative versus a projected [...]Read more
peter-koeppel-interview-catalyst
 

Peter Koeppel Covers DRTV and the Senior Market

The 2017 Catalyst Conference was an incredible opportunity for Peter Koeppel to discuss the concept of direct response television advertising (DRTV) to marketing professionals in the Personal Emergency Response Systems (PERS) industry. In his “Executive Spotlight” [...]Read more
pokemon go logo
 

Pokémon Go Sparks Other AR Possibilities

With Pokémon Go setting a record-shattering pace for free downloads in both Apple and Google Play app stores following its release in the United States, it’s fairly safe to say that Americans are at least curious about the concept of Augmented Reality and the possibilities it [...]Read more
sport event ticket sale
 

Sports Teams Seek More Control Over Ticket Sales

Scalpers and other professional sports event ticket resellers claim they hold a vital role in the ecosystem, providing an additional outlet for tickets and spreading out the risk in years when the fan base isn’t as enthusiastic as it could be. Professional sports teams, on the [...]Read more
 

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