DRTV Impact on Branded Search

As people continue to sort themselves into specialty niches and are increasingly cutting the cord, it might seem like we’re left with two distinct groups of viewers: the watchers and the searchers. Watchers watch television ads, respond to direct response television (DRTV) and [...]Read more

Media Results Are Awaited, A Bit Warily

As the world of traditional media continues to navigate a chaotic world of cable-cutters and dedicated television streamers, the stock market remains unfriendly to major networks. Companies like Disney, 21st Century Fox and Time Warner are continuing to post reduced growth and [...]Read more
christmas shopping advertising

The Evolution of Holiday Shopping Advertising

Long gone is the iconic age of advertising, when marketing professionals wore heels and suits and hashed out marketing plans in plush rooms that smelled of cigarette smoke. Today’s holiday shopping advertising is much more to the point, with little room or demand for artistic [...]Read more
evolution of drtv

Not Your Mom’s Advertising: The Evolution of DRTV

No one could have imagined the impact Direct Response TV (DRTV) would have on marketing, but for some brands, it has been a wildly successful tactic. Brand advertising has its place, but when your product needs quick results, nothing beats the speed of DRTV. By simply adding a [...]Read more

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