Online, nothing ever dies – and today’s teens are learning that the hard way.
Their rants and pictures shared “privately” on Facebook and other social platforms are now being used by employers and even colleges to make decisions on their capabilities. While previous generations may have had just as many keggers and thoughtless conversations, the social web has made it nearly impossible for today’s young people to escape. Read More
When Facebook purchased Instagram, many analysts wondered how the social networking giant was going to leverage their new photo-sharing property.
Instagram’s Director of Business Operations Emily White, who came from Facebook, is helping the photo-sharing leader define its mission and explore advertising. White has become the point person on the billion-dollar acquisition.
Her main challenge? Turning the platform that “captures and shares the world’s moments” into an actual business. Co-founder of Instagram Kevin Systrom is still involved, but White is laying the foundation with online media buyers and advertisers to give the platform some consideration in their ad budgets. Read More
Even though Facebook, Twitter and other social platforms have exploded in recent years, email is still the preferred method for many marketers to reach out to their target audiences. However, reaching out has gotten a little harder with Google’s new changes to the Gmail platform – which is troubling because Gmail boasts half a billion users.
During the summer months, Google rolled out a new inbox to select users, and then made it widespread. This inbox configuration splits incoming mail into one of four different categories – the general inbox (called “primary”), social alerts, promotions and mailing lists. Although making things easy for users was definitely one of Google’s motivations, promoting its own advertising is certainly another. Read More
Online videos are becoming a favorite sharing medium, but up until now, video fans have been limited in the ways they can share them.
While creating videos is as easy as hitting a button, sharing those videos online or in private messages has been all but impossible. Instagram and Vine offer video-sharing capabilities, but are limited to just seconds. Read More
The technology industry is turning its attention toward fighting patent violators in Europe.
Companies like Google, Apple and Microsoft have spent upwards of hundreds of millions in the United States in order to defend patent-infringement lawsuits. Patent trolls try to make money from buying technology patents and suing software companies. Now Europe is facing changes to patent laws that could reproduce the same situation across the pond. Read More
Although television broadcasters have suffered in recent years due to online television and DVR recording habits, things are looking like they are flattening out – or at least not plummeting anymore.
This fall season, Comcast Corp’s NBC had the highest prime-time ratings on average in the top four networks. The network finished in third place at the end of the spring season. The first week of the fall brought a lot of new viewers in the lucrative 18-to-49 year old primetime market. This demographic is sought-after by media buyers who want to appeal to a broad range of buyers. NBC was up 28% in that category from last year. Read More
Apple Inc is increasing its worldwide distribution by finalizing negotiations with China.
Starting shortly, Apple will be able to deliver their iPhones to China’s largest wireless carrier. The China Mobile company has 700 million subscribers, which is seven times the number of subscribers of Verizon Wireless, the U.S.’s largest wireless carrier.
When Apple announced its two new iPhones last month, it provided its contract-manufacturing partner, Foxconn, with a list of carriers. China Mobile was on the list for the “cheaper” version of the iPhone – the iPhone 5c. Read More
Technology start-ups can take a number of paths on the way to success.
Some of them will follow in the wake of Tumblr, which ended up being sold to Yahoo for a billion dollars. When that happens, the founders and investors, and some employees will end up with a windfall.
Other new companies become success stories if they are able to attract millions of users and venture money before they even go public, like Facebook. New ideas can capture the attention of certain demographic groups at the right time and make the company hot, too. Read More
Abercrombie & Fitch Co’s stock fell after the teen retailer announced that its profit fell33 percent on a sharp drop in sales.
The company indicated that it would continue to struggle through the current quarter. Abercrombie’s troubles seem to be coming from a combination of weaker traffic and a drop in U.S. sales.
Teen retailers and Abercrombie & Fitch. This issue is also having an impact on other teen retailers like American Eagle Outfitters Inc. and Aeropostale Inc., all of whom are still struggling with the economic recovery that has failed to fully include them. Less than one-third of 16-19 year-olds had jobs during the summer, compared with 40 percent of teens who worked during the summer before the recession, according to the U.S. Labor Department. Read More
More marketers are starting to buy space on websites for sponsored content.
Sponsored Content are brand ads disguised as stories and blogs, and that use the same automated trading platforms and ad technology used for display ads. They are based on a more aggressive effort than earlier strategies by placing a story or a video on a social networking site like Facebook and hoping that visitors would share it with other users.