department store trying to stay relevant

Department Stores Searching for Ways to Stay Relevant

After a disappointing February that brick and mortar retailers were counting on to boost sales, many are down, but they say they’re not out. For example, Macy’s recently posted another disastrous drop in same store sales, at 5.2 percent to the negative versus a projected [...]Read more

Peter Koeppel Covers DRTV and the Senior Market

The 2017 Catalyst Conference was an incredible opportunity for Peter Koeppel to discuss the concept of direct response television advertising (DRTV) to marketing professionals in the Personal Emergency Response Systems (PERS) industry. In his “Executive Spotlight” [...]Read more
pokemon go logo

Pokémon Go Sparks Other AR Possibilities

With Pokémon Go setting a record-shattering pace for free downloads in both Apple and Google Play app stores following its release in the United States, it’s fairly safe to say that Americans are at least curious about the concept of Augmented Reality and the possibilities it [...]Read more
sport event ticket sale

Sports Teams Seek More Control Over Ticket Sales

Scalpers and other professional sports event ticket resellers claim they hold a vital role in the ecosystem, providing an additional outlet for tickets and spreading out the risk in years when the fan base isn’t as enthusiastic as it could be. Professional sports teams, on the [...]Read more

Small Retailers Struggling With Free Shipping

Amazon is known far and wide for its free, fast shipping, but for many smaller retailers that famous shipping is putting squeeze on their own eCommerce efforts. With consumers increasingly expecting free shipping with their online orders and retailers left to foot the bill, small [...]Read more

GoPro Bets Big on Consumer Market

When GoPro launched its first all-terrain cameras in 2010, it was essentially harnessing a market that had a need to be fulfilled. Unfortunately, with a Smartphone in every pocket and a camera in every Smartphone, the GoPro is less of a necessity today than it is a novelty for [...]Read more

How Upcoming Changes Will Impact Marketing on LinkedIn

When Microsoft announced its $26.2 billion acquisition of LinkedIn, everyone in the business community perked an ear. Suddenly, Microsoft was relevant for a reason other than to be a target for complaints about Windows 10 or jokes about how slow Internet Explorer really moved. [...]Read more

Your browser is out of date. It has security vulnerabilities and may not display all features on this site and other sites.

Please update your browser using one of modern browsers (Google Chrome, Opera, Firefox, IE 10).