| Koeppel Direct has extensive experience and expertise in teen advertising. |
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| The teen advertising market consists of three segments: Young Teens aged 12-17, Teens 18-21 and Generation
Y 22-26, also known as Echo Boomers. |
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| We have a proven track record at generating results for marketers that are trying
to reach the teen market and we have extensive experience managing teen advertising campaigns. |
| We have expertise in marketing mobile content, sports, entertainment, health &
beauty and electronics products for teen advertising campaigns. |
| The teen market can be difficult to reach, since they consume media on multiple
platforms, including MP3 players, video games, online, video-sharing sites such as YouTube, social networking
sites such as MySpace and Face Book, blogs, podcasts, online TV networks such as Joost and Ripe TV and on
traditional TV, among other direct response mediums. |
| Koeppel Direct can save you time and money by utilizing our knowledge and
expertise to select the best teen advertising media options for reaching this lucrative audience. |
| We keep on top of the latest trends in teen online and offline (TV, radio, print)
media consumption and as a result we are experts at selecting the optimum media venues for investing clients'
online teen advertising dollars and teen offline advertising dollars. |
| Our multi-channel direct response media buying approach allows us to use the
right combination of TV, radio, print and online media and emerging Web 2.0 technologies to generate successful
teen advertising campaigns. |
| The Gen Y Design Guide - Crafting Experiences To Meet The Unique Needs Of Younger
Consumers |
Gen Y consumers are a unique breed. But what exactly makes them different from their
elders? Our research unearthed nine attributes of Gen Yers' social, emotional, and mental makeup that shape
their perception of interactions. To reach these young consumers, Forrester Research has identified four
design approaches: immediacy, Gen Y literacy, individualism, and social interactivity. To truly engage Gen
Y, firms should create a Gen Y advisory board and apply Gen Y design approaches across touchpoints.
Source: Forrester Research for ERA |
