| Koeppel Direct is working with both Internet retailers and direct response marketers who
are utilizing direct response television and radio to increase traffic and sales on their websites.
Many of these marketers who were only using online advertising to market their websites, have found that direct response TV and direct response radio have been instrumental in
taking their online sales to the next level.
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| Tapping Into the Power of DRTV To Drive Web Sales |
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| Web-only businesses that do web-only advertising need to realize that TV is the biggest
mass medium and has a proven ability to drive people to the web.
Over 50% of people who are surfing online are also watching TV simultaneously. This allows potential
customers to easily log onto your website when they see your ad on TV.
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| Case Studies |
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| A well-known online dating site had seen their sales plateau at $10 million while
utilizing just online advertising. By adding DRTV and radio to their advertising program, they were able to
drive substantial new traffic and increase customer conversion on their site, which helped increase their
sales to $100 million.
Koeppel Direct works with a leading marketer of sporting goods type products. They were able to attain
a substantial increase in their ROI, by utilizing targeted DRTV advertising to drive highly qualified traffic
to their website.
This marketer experienced an exceptional 7:1 ROI, in terms of revenue generated vs. media spending,
during the key holiday season.
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| A Multi-Media Advertising Approach that Works |
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| Companies that are relying solely on one advertising medium are missing the mark. It
takes a combination of direct response television, radio and Internet advertising to make a true impact on
today's consumers.
Koeppel Direct can help you leverage your marketing dollars by using the synergy of DRTV and radio
with online marketing to maximize your web sales.
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