Industry Experience:



Senior/Baby Boomer Marketing

At Koeppel Direct, we have extensive experience in planning and executing Baby Boomer and Senior marketing campaigns.

Why Does Marketing To Baby Boomers And Seniors Matter?

Baby Boomers, those who were born between the years of 1946 and 1964, represent more than 35 percent of the U.S. population and make up 46 million households. The senior population (65+) is expected to grow by 17% over the next five years and nearly one-fourth of Americans will be over age 60 by 2030.

As a media buying firm and a direct response advertising leader, we have helped marketers of nutraceuticals, health care, beauty, dating, financial, fitness, anti-aging, insurance, investment, walk-in tubs and travel products successfully execute Baby Boomer and Senior marketing campaigns.

Baby Boomers Have Enormous Spending Power

Baby Boomers have $2.4 trillion in spending power and 65% of the total net worth in the U.S. is held by adults 50 and older, so marketers need to make sure their marketing programs are targeting this important demographic group.

Our team understands how to utilize TV, radio, print and online marketing to most efficiently reach this highly lucrative segment of the population. We have successfully utilized both short form and long form (infomercial) direct response TV in Baby Boomer and Senior marketing campaigns, and we know the psychographic and demographic make-up of the Baby Boomer and Senior markets, which allows us to more effectively target and generate a return on investment for marketers targeting this group.


For more information and to set up a no-obligation Senior/Baby Boomer Marketing consultation right away, contact us.

Ready to Start Working with Our Team of Professionals ?

  • Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
    - VP MarketingLeading Senior Product Marketer
  • Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
    - CMOOnline Dating Site
  • Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
    - PresidentHealth Insurance Provider
  • Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
    - CMOTravel Site
  • Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.
    - Marketing DirectorMedical Information Site

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