Political Advertising

Federal and state elections, including Presidential and ballot / issue political advertising was estimated to account for more than $6 billion in ad spending in the 2012 election. As political marketing spending increases, so do the rules. Political marketing is mired in complex rules and regulations established and enforced by the Federal Communications Commission. Not understanding these rules and guidelines could cost a political campaign not only extra dollars, but potentially the race.

In today’s campaign world, political advertising is the key to winning, no matter if it is at the federal level for Senate or Congress or a state / local race for governor or school board president. In addition, there is a whole new menu of media options – traditional broadcast / cable television, print and radio advertising is still essential, but use of the digital political advertising and social media has become an important component of all campaigns launched by successful political advertising agencies.

 

The campaign process typically involves several steps as outlined below:

    • Identifying the media markets that correspond with the campaign area
    • Identifying the key target demographic based on number of registered voters and voting history
    • Identifying special populations that need to be reached, including minority populations, rural voters and other sub-groups
    • Preparing media plans with the recommended media mix and budget allocation
    • Negotiating and placing media buys upon approval of the media plan
    • Monitoring and reporting of competitive spending to ensure impactful media placement
    • Reconciling and verifying media placement to ensure all buys aired/ran as placed

Allow us to help guide you through the political campaign advertising process and the rules so that you utilize media in the most efficient and effective manner.

 

 

Ready to Start Working with Our Team of Professionals ?

  • Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
    - VP MarketingLeading Senior Product Marketer
  • Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
    - CMOOnline Dating Site
  • Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
    - PresidentHealth Insurance Provider
  • Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
    - CMOTravel Site
  • Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.
    - Marketing DirectorMedical Information Site
 

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