What Is Mobile Marketing or Mobile Advertising?
Per Wikipedia, “Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.”
It’s been said that mobile media is in many ways the closest an advertiser can get to a consumer, and we would certainly agree.
Mobile media in general, and mobile advertising in particular, is a rapidly growing and evolving arena, one that we feel strongly represents enormous opportunities for both users and advertisers. The mobile market is rife with possibility and opportunity.
While most mobile advertising is targeted to mobile phones, the media and tools that fall under this umbrella can vary. In a broad sense, mobile media and the advertising that runs through it can appear on a mobile web page or within a mobile application (“in-App”).
Mobile Media and Mobile Advertising Tools can Include:
- Tablets, such as iPads
- Dashtops, such as GPS navigation or satellite radio
- Other instances of traditional media converted to a mobile environment, such as Mobile DRTV or mobile direct response marketing
- Mobile web banners and posters, also mobile circulars and mobile-specific landing pages.
- SMS (text) advertising
- MMS advertising (such as within mobile games and videos)
- Interstitial ads, which are full-page ads that appear before the actual webpage
- Audio ads connected to telephone-based services
The Potential Opportunity in Mobile Advertising
As a longtime leader in media buying and direct response advertising, we at Koeppel Direct believe strongly that mobile advertising and the mobile market still represent a prime opportunity for our clients from all industries.
Get The Right Mobile Marketing Expert On Your Team
Many would-be mobile advertisers are storming this media option, and with good reason. The supply is plentiful, and the demand remains low relative to other forms of media and alternate advertising options. But without expertise on your side, you may just be throwing your budget away in a disorganized and ultimately ineffective manner.
When it comes to mobile media, we’re here to help you navigate this new area of great opportunity. Your knowledge of how your business works coupled with our longtime expertise in all things media is sure to go a long way as far as implementing a mobile advertising and media effort that yields a profitable ROI.
We look forward to working with you to create a customized mobile advertising strategy that makes sense for your brand, your product/service offerings and your market.
For more information and to set up a no-obligation mobile advertising consultation right away, contact us.
Ready to Start Working with Our Team of Professionals ?
Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.