Healthcare Marketing & Medical Advertising

Marketing in healthcare requires the adaptability of a medical marketing agency who can target key audiences and generate profitable ROI, as it pertains to each company’s specialization and goals. At Koeppel Direct, we customize our direct response advertising campaigns for various businesses spanning across the healthcare industry. Healthcare companies have chosen to work with our team throughout the years based on our reputation of success with marketing in this industry.

Doctor with smiling girl in hospital bedMarketing in Healthcare for Higher Patient Retention

The healthcare industry covers a broad spectrum of businesses, including hospitals, nursing homes, dental offices, chiropractic offices, home care businesses, medical devices, medical procedures, cosmetic procedures and other companies and organizations that fall under this general umbrella. This poses the challenge of being able to stand out in a highly competitive market and keep current patients happy, while attracting new ones simultaneously.

We work with your company to define target audiences, key performance indicators, and brand positioning to create a message reflective of your specific services and benefits; plus, one that highlights important differentiators. Additionally, by tracking each campaign through our team’s data analysis, we can begin to see what influences your target audience and what kind of messaging matters to them most. Based on that information, we can optimize whatever part of the campaign is necessary to produce the most meaningful results.

A Holistic Approach to Medical Advertising

We work through a variety of channels to drive greater traffic and sales for your medical product or service. We employ a seasoned team of media buyers, account services specialists, and analysts who will work in harmony to develop robust marketing campaigns centered on medical advertising as part of a holistic approach to medical advertising.

Medical organizations as large and diverse as CoolSculpting, WebMD, Tria Beauty, Walgreens Ready Response, Medicare.com and Vaniqa, all have collaborated with Koeppel Direct to enhance their media presence and drive revenue. We work closely with our clients to ensure there is communication along every step of the healthcare marketing campaign setup and launch to achieve the outlined goal(s).

Making the Most of Medical Advertising Dollars

Maximize your current marketing initiatives or link your online and offline channels to create one cohesive message. There are various opportunities available with direct response marketing. We’ll help you pinpoint the best strategy to make the most of your medical advertising investment and show you the kind of results that prove profitable to your company.

For more information about medical advertising and to set up a no-obligation consultation right away, contact us.

 

Ready to Start Working with Our Team of Professionals ?

  • Koeppel Direct’s effective and efficient direct response media buying expertise helped in making my company highly profitable. Koeppel Direct bought DRTV media for us at the lowest prices and they were so instrumental in my company’s success.
    - VP MarketingLeading Senior Product Marketer
  • Koeppel Direct’s media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business.
    - CMOOnline Dating Site
  • Koeppel was able to take our campaign to the next level through superior media strategies that in my experience are unparalleled in the direct response media buying industry.
    - PresidentHealth Insurance Provider
  • Other agencies can’t compete with Koeppel’s hands-on, 24/7 level of customer service.
    - CMOTravel Site
  • Koeppel’s exceptional research and analytics was instrumental in driving incremental revenue and profit to our bottom line.
    - Marketing DirectorMedical Information Site
 

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