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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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BRANDED DIRECT RESPONSE TELEVISION (DRTV) ...... |
| Koeppel Direct develops and executes branded DRTV campaigns. |
| Branded DRTV campaigns allow marketers to effectively brand their product or
service, utilizing traditional media buying metrics such as Nielsen, while at
the same time securing low cost direct response rates. |
| Koeppel Direct's branded DRTV media buying approach enables marketers to cost
efficiently brand their product or service, by taking advantage of deeply
discounted direct response media rates. |
| Koeppel Direct utilizes a combination of Nielsen data, Mediamark Survey
Research and TNS Media Intelligence Reports, plus low cost DRTV rates, to insure the target audience is
reached cost efficiently in our branded DRTV campaigns. |
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