BRAND RESPONSE FOR DRTV......
Koeppel Direct develops and executes brand response DRTV campaigns.
Brand response DRTV campaigns allow marketers to effectively brand their product or service, utilizing traditional media buying metrics such as Nielsen, while at the same time securing low cost direct response rates.
Koeppel Direct's branded DRTV media buying approach enables marketers to cost efficiently brand their product or service, by taking advantage of deeply discounted direct response media rates.
- Koeppel Direct utilizes a combination of Nielsen data, Mediamark Survey Research and Kantar Media Intelligence Reports, plus low cost DRTV rates, to insure the target audience is reached cost efficiently through our brand response DRTV campaigns.