PepsiCo’s Pursuit of Healthier Snacking Goals

Depending on who’s telling the story, PepsiCo is either a company looking for more snack angles or it’s a company being torn in two very different directions. Since Chief Executive Indra Nooyi took the reins in 2006, the company has been put on a mission to deliver healthier [...]Read more
Accelerated Mobile Pages

Small Publishers Wary of Google’s AMP Service

Accelerated Mobile Pages, or AMP, may be the latest and greatest thing Google believes it has created for the digital publishing world, but not every site owner is on board with the product that was released October 2015. A year and some change later, small- to medium-sized [...]Read more
retailer in-store pricing

Retailers Further Complicate In-Store Pricing

“We don’t operate in a vacuum,” Abercrombie & Fitch’s Executive Chairman Arthur Martinez said recently when asked about retail pricing in the eCommerce Age. This seems to be the consensus of retailers everywhere, given that the market shares of brick-and-mortar [...]Read more
snapchat in social media history

Snapchat’s Page in Social Media History

  Snapchat may be the best place to find unusual photo filters and images that disappear like they never happened, but an upcoming IPO tells a bigger story. With IPO valuation predictions of $30 billion from sources like the New York Times, the tech industry is taking [...]Read more

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