amazon-pushes-deeper-grocery-market
 

Amazon Pushes Deeper into the Grocery Market

When Amazon first announced its beta test of the Fresh program in 2007, it was a long foray from the Internet retailer’s world-class selection of books, electronics and other popular, non-perishable items. Fresh aimed to deliver groceries to Prime customers in cities like [...]Read more
peter-koeppel-interview-catalyst
 

Peter Koeppel Covers DRTV and the Senior Market

The 2017 Catalyst Conference was an incredible opportunity for Peter Koeppel to discuss the concept of direct response television advertising (DRTV) to marketing professionals in the Personal Emergency Response Systems (PERS) industry. In his “Executive Spotlight” [...]Read more
sears-declining-shares
 

Sears and Lampert Going Down Together

In 2006, hedge fund manager Edward S. Lampert was ranked number 67 on a Forbes list of the top 400 richest Americans, just above Amazon exec Jeff Bezos. Sears Holdings, which includes the Sears and Kmart brands, had a share price hovering around $162. That was then, and 11 years [...]Read more
Uber-gamification-driver-pool
 

Uber’s Gamification of its Driver Pool

Even as Uber struggles to develop more palatable relationships with its drivers, it’s interesting to note how many different tools the ride hailing service is still using to manipulate them. From encouraging longer drive times to moving drivers to areas where Uber would like [...]Read more
youtube nips tv viewership
 

YouTube Fans Nip at the Heels of TV Viewership

There was a time not so long ago when the world looked upon web-based video streaming as a curiosity more than a legitimate way to view content. If there was ever a need for proof that that world is long gone, YouTube has delivered. A recent article in The Wall Street Journal [...]Read more
 

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