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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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Baby Boomer Marketing ...... |
Baby Boomers represent more than 27 percent of the U.S. population and make up 46
million households.
Baby Boomers were born between 1946 and 1964 and half are over 50.
Baby Boomers have $1.1 trillion in spending power; so savvy Baby Boomer marketing experts need to make sure their marketing
programs are targeting this important demographic group.
Koeppel Direct has extensive experience executing Baby Boomer marketing campaigns.
We understand how to utilize TV, radio, print and online marketing to most efficiently reach this highly
lucrative segment of the population.
We have successfully utilized both short form and long form (infomercial) direct response TV in Baby Boomer marketing
campaigns.
We have helped marketers of nutraceuticals, health care, beauty, financial, fitness, anti-aging, insurance,
investment and travel products successfully execute Baby Boomer marketing campaigns
We understand the psychographic and demographic make up of the Baby Boomer market, which allows us to
more effectively target and generate a return on investment for marketers targeting this group.
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