Articles posted by "Peter Koeppel"

comcast-charter-deal
 

What the Charter and Comcast Deal Means for You

By all indicators, this will be a big year when it comes to mergers of all sizes. Companies are consolidating, rearranging and rebranding in an effort to remain competitive in a world where the goalposts are constantly moving. So, when the news of a Charter and Comcast deal hit [...]Read more
hotel-loyalty-program
 

Hotels Look to Funnel Travel Site Bookings

Once, hotels and travel-booking sites had a sort of symbiotic relationship. Travel sites like Travelocity and Expedia would market aggressively and draw in customers who could choose from a list of available hotels, and the hotels would pay a commission for any customers who were [...]Read more
amazon-pushes-deeper-grocery-market
 

Amazon Pushes Deeper into the Grocery Market

When Amazon first announced its beta test of the Fresh program in 2007, it was a long foray from the Internet retailer’s world-class selection of books, electronics and other popular, non-perishable items. Fresh aimed to deliver groceries to Prime customers in cities like [...]Read more
peter-koeppel-interview-catalyst
 

Peter Koeppel Covers DRTV and the Senior Market

The 2017 Catalyst Conference was an incredible opportunity for Peter Koeppel to discuss the concept of direct response television advertising (DRTV) to marketing professionals in the Personal Emergency Response Systems (PERS) industry. In his “Executive Spotlight” [...]Read more
 

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