| |
| 12/09: Surprise: More People are Watching Commercials on DVRs |
Nielsen reports that 46% of viewers 18-49 watch commercials during playback on DVRs for the four broadcast networks combined. This is a surprisingly high number, since many in the advertising and TV industry predicted DVRs would kill TV advertising. .. more... |
|
| 11/09: The Future of Advertising |
Joel Rubinson, the Chief Research Officer of ARF, did a review of 388 studies on the effectiveness of TV advertising and “found that TV ads are as effective at generating “sales” lift as they were 15 years ago.” The research also showed that marketers that spent the heaviest on TV saw the best pay out. .. more... |
|
| 10/09: Boomers Cut Back on Spending – The Economic Impact |
During the current recession, the nation’s 79 million baby boomers have cut back on their spending habits, become thriftier and started to save more, according to an article in Business Week on August 3, 2009. This change in consumer purchasing behavior among boomers will have lasting implications for the economy. .. more... |
|
| 09/09: NetFlix Prepares for Declining DVD Rentals |
NetFlix’s DVD rental business is booming despite the recession. In the first quarter of 2009, NetFlix added more subscribers than any time in their history, according to an article in the Wall Street Journal on 6/23/09. Consumers rented a half-billion movies from NetFlix in 2008 and their business is still growing. .. more... |
|
| 08/09: Retailers Slashing Product Selection |
Retailers are cutting back on the number and variety of products they stock, which represents a big change in the way retailers and manufactures have done business in the trillion dollar consumer products industry, according to the Wall Street Journal on 6/26/09. Several major retailers are expected to reduce the number of products they stock in their stores by at least 15% over the next few years.. more... |
|
| 07/09: avVaa World Health Care Products, Inc. Announces Engagement of Koeppel Direct for their DRTV-Direct Response Television Media Buying Campaign |
Loren Wayne of Koeppel Direct states his firm is leading the charge to provide clients in the direct response industry with an integrated, multi-channel response media buying strategy. "We will integrate all the key mediums that comprise an effective direct response media buy, including-direct response television (DRTV), online, print, and radio to ensure the success of the avVaa World Health Care direct response media campaign". more... |
|
| 07/09: Google Pulls the Plug on Radio Venture |
Google remains highly successful. It sells one-third of the online ads in the U.S., but online ad sales have been slowing. So Google has been on a mission to extend their online ad model into offline mediums. Several years ago, more... |
|
| 06/09: Is Hulu Helping Or Hindering Cable TV? |
It convinced viewers that they were missing out on something big. The spot ran during the Super Bowl and featured Alec Baldwin calling Hulu an “evil plot to destroy the world,” a line many networks are beginning to find eerily prophetic. more... |
|
| 06/09: TiVo Trying to Counter Ad Skipping |
TiVo, the company that created ad zapping, is now trying to develop ways to offset this trend. In the last 18 months, interactive TV offerings designed to counter ad skipping by consumers have increased, according to an article in the NY Times on April 23, 2009. more... |
|
| 05/09: Direct Response Marketers are Thriving |
Direct response advertising is thriving despite the recession. What’s creating this environment? When brand advertisers such as General Motors or Procter & Gamble cut back on their traditional advertising expenditures, it creates more media inventory for direct response advertiser, at better times and at highly discounted rates. For example, DRTV advertisers are now able to clear spots in primetime on major cable networks, such as CNN. And Cash4Gold bought a :60 DR ad during the Super Bowl, because they secured a great deal at the last minute. These types of buys would have been unheard of during more robust economic times. more... |
|
| 04/09: Alternative Media - The Key To Successful Marketing In a Recession |
In the age of DVR’s, media fragmentation and more time being spent online, I was pleasantly surprised when I read that Americans are watching a record amount of TV. Nielsen recently reported that the average American watches 151 hours of TV a month, an increase of about six hours from a year ago. The number of hours of TV watched monthly increases with age. Adults 65+ watched the most TV, averaging over 207 hours a month! more... |
|
| 04/09: TV Still the Dominant Medium |
In the age of DVR’s, media fragmentation and more time being spent online, I was pleasantly surprised when I read that Americans are watching a record amount of TV. Nielsen recently reported that the average American watches 151 hours of TV a month, an increase of about six hours from a year ago. The number of hours of TV watched monthly increases with age. Adults 65+ watched the most TV, averaging over 207 hours a month! more... |
|
| 03/09: Mobile Web Marketing Bright Spot in Down Economy |
Mobile phone use is growing despite the weakening economy and savvy marketers are taking advantage of this trend through new mobile marketing programs. In 2008 there were 267 million mobile phone users in the U.S., which represents a 6% increase over 2007, according to a report by Limbo and GFK/NOP Research and reported in DM News on January 12, 2009..more... |
|
| 02/09: 10 Tips About Direct Response Television (DRTV) For Effective Media Buying |
DRTV, otherwise known as direct response television, is one of the most effective uses of media buying. In general, an infomercial media buy is less expensive and produces better results than a traditional media buy. In fact, direct response television (DRTV) can be up to 95% cheaper than traditional advertising.more... |
|
| 02/09: P&G and Google Team Up to Encourage Innovation |
| Procter & Gamble and Google have been swapping employees, in order to share ideas and to help P&G better understand new ways to market products utilizing the online space, according to the Wall Street Journal on November 19, 2008. more... |
|
| 01/09 :
How online viewing is Changing TV |
| Most major network TV shows and many of the most popular cable network shows are now available online. Nielsen Online estimates that during last June Hulu.com had 3.2 million Internet users watching more than 106 million videos streams of complete TV shows, segments of shows and behind the scene clips and that ABC.com delivered 27 million streams to 2.9 million viewers, according to the Wall Street Journal on October 3, 2008. more... |
|
| |
| |
| 2009 Archive | 2008 Archive | 2007 Archive | 2006 Archive | 2005 Archive | 2004 Archive |
| |
