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12/08 Superior Marketing:
Obama's Superior Marketing was Key to his Victory |
| One of the overlooked aspects of Obama’s victory over McCain was superior marketing. Ad Age magazine selected him as marketer of the year, beating out heavyweight marketers like Nike and Apple. How did he do it? Through a combination outspending McCain, use of cutting edge online platforms such as social networking, consistent branding and messaging across new and old marketing channels and a strong grass roots political organization..more... |
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11/08 The Internet and Television:
Competing For Influence Or Combining Forces To Shape Opinion? |
| Recent studies that have shown an increase in the number of Internet users has led many to conclude that Internet usage is replacing television as the major opinion-shaping force for today’s consumer audiences..more... |
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09/08 Marketing Methods:
Trading Down |
| There has been a radical shift in consumer purchase
behavior this year, with many consumers trading down from SUVs to
economy cars, from designer labels to private labels and to discount
stores from higher-end retailers.more... |
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08/08 The Web and Decision-Making:
Why (and how) the Internet is becoming our most powerful media |
| The results should be no surprise, but if your clients are not online then they are definitely missing opportunities in the form of increased inquiries, new and repeat customers and better sales – no ifs, ands or buts about it.
more... |
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| 07/08 Measuring Audience Engagement |
| There is a disagreement in the traditional advertising industry as to whether engagement will replace ratings as the new standard metric.
more... |
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| 05/08 Video and Online Games: A Recession Proof Business? |
| GameStop's sales grew from $5.3 billion in 2006 to $7.1 billion in 2007 and their profit rose to
$288 million from $158 million the prior year, according to an article in the Dallas Morning News (DMN) on April
8, 2008.
more... |
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| 03/08 TNS and TiVo Take On Nielsen |
| Advertisers and media buyers have been pushing for measurement systems that more accurately reflect
consumer TV viewing patterns in the age of DVR's, where many consumers are zapping through commercials.
more... |
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| 03/08 How to Use Your Advertising Dollars to Reach the Female Demographic |
| Women make more than 80 percent of the buying decision in all homes. No wonder advertisers
strive to capture the attention of females. But what complicates matters for marketers is how women shop. Unlike
men, women research items more extensively and are less likely to be influenced by ads.
more... |
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| 02/08 How to Use Your Advertising Dollars to Reach the Male Demographic |
| These days, marketing is a bit more complex. New technologies and increased options for how people
spend their leisure time make reaching your target market a bit harder. On top of that, you need to do more than
simply decide whether you want to reach men or women.
more... |
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| 01/08 The TV - Internet Merger: Hang on for an exciting ride! |
| Because our media can come from so many different sources, we have become multi-taskers - text
messaging during movies or watching television while searching and surfing on the Internet.
more... |
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| 01/08 Direct Marketing Success Story |
| Starting from scratch, Peter Koeppel has grown Koeppel Direct into one of the leading direct
response media-buying firms in the U.S. Peter is a Wharton MBA, with over 25 years of marketing and advertising
experience.
more... |
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