| |
| 12/06 Squid Soap Launches Major DRTV Campaign |
| "We expect this DRTV campaign to dramatically increase sales with retailers carrying SquidSoap on their
shelves," asserted John Lynn, Director of Marketing of SquidSoap LP. "Studies show that for every DRTV sale,
retail sales increase by 5 to 10 times"
more... |
|
| 11/06 Guerrilla Marketing 101 |
| The end of the year is near. Do you know what your marketing budget is? If those dollars have
shrunk to absorb high-energy costs and increased salaries, you may want to get creative with your marketing
tactics.
more... |
|
| 11/06 What You Should Know About YouTube |
| YouTube is the most popular video-sharing website. It only began last December and
it now features over 100 million short video clips and 65,000 new videos are added daily. The site includes
a combination of home videos and clips from TV shows and movies.
more... |
|
| 11/06 Innovative Direct Response to Launch DRTV Campaign for Wealth Builder Tax |
| For over 15 years, Wealth Builder has been solving tax problems and recovering millions of dollars in overpaid
taxes for thousands of Americans. WealthBuilder Tax is a unique company that specializes in the review and
preparation of tax returns, and the development of personal tax-savings strategies.
more... |
|
| 10/06 Reaching the elusive, lucrative CXO niche |
| The challenge for marketers leveraging these broad channels to reach this lucrative audience
is to recognize the individual role each medium plays and to tailor their messages to build brand awareness
and respectability in each of them, said Peter Koeppel, founder and president of marketing agency Koeppel Direct.
more... |
|
| 10/06 Innovative Direct Response to Launch DRTV Campaign for Homefield Financial |
| As one of Inc's 500 Fastest Growing Companies in America, Homefield Financial offers consumers a wide variety of
loan options while making the home buying experience process fast and convenient. To that end, an extensive DRTV
marketing campaign targeting homeowners of all ages and credit levels is being developed to include a 60-second
and 30-second short-form commercial campaign driving customers to an 800 number and/or website to find out more about
special loan programs.
more... |
|
| 10/06 How Successful Companies Adapt to Global Competition |
| The global marketplace is changing rapidly and competition is fiercer than ever. Asian
companies are beginning to eclipse U.S. and European rivals in a range of industries, according to Business Week.
more... |
|
| 10/06 Marketers have always wanted to get inside consumers minds |
| It's the marketing Holy Grail: being able to read your target customers minds. Although
that exact ability may yet elude our grasp, current research is bringing us remarkably close to that precognitive
reality.
more... |
|
| 09/06 The New High-Tech Face of Advertising |
| Advertising your toy store on blogs, mobile phones and podcastsm ay seem surreal to
you now, but high-tech forms of communication are merging into the mainstream.
more... |
|
| 09/06 Ten steps to make your next new product rollout a success |
| An "If you build it they will come" mentality may work for baseball fields but not
necessarily for new product launches. The truth is that whether you're a designer debuting a new faucet profile
or a large manufacturer rolling out a new cabinetry collection, you need to follow a proven 10-step process that
will give your new wares the greatest chance for success.
more... |
|
| 09/06 Build Your Brand, Build Your Business - Use Your Company's Image to Catapult Profits |
| Entrepreneurs and business executives always strive to gain a competitive advantage in the marketplace. They
want to outsell the competition, be known as a solutions provider to customers, and have those in their
field perceive them as the market leader. Those are certainly lofty and admirable goals, but are they
achievable? Yes!
more... |
|
| 09/06 Billboards draw fast-casual customers |
| Despite the boom in electronic media advertising, billboards remain one of the most effective forms of advertising.
Marketers spend an estimated $5.5 billion a year on outdoor ads in the United States, according to the Outdoor
Advertising Association of America.
more... |
|
| 09/06 Ready to Buy TV Time on eBay |
| Nine major advertisers have banded together to create e-Media Exchange, which will be
an automated auction exchange where advertisers will be able to buy broadcast TV, cable, radio and print ads.
The initial focus will be on national TV buys.
more... |
|
| 09/06 Marketing Firm Announces Integrated Media Buying Services |
| Nationally recognized direct response media buying firm, Koeppel Direct, introduces their
breakthrough Multi-Channel Direct Response approach to media buying. Koeppel Direct, a leader in direct
response media buying for the past decade, is launching a new service: Multi-Channel Direct Response media buying.
more... |
|
| 08/06 Wal-Mart Goes Upscale |
| Wal-Mart Stores has apparently decided that everyday low prices in small-town America only take
you so far. "They're trying to send a message to the consumer directly, without it being filtered by the media,"
says Peter Koeppel, president of media consultancy Koeppel Direct, of Wal-Mart's attempts to spruce
up its image.
more... |
|
08/06 Electronic Retailer Magazine
This Month Peter Koeppel is featured on the cover of Electronic Retailer magazine.
more... |
|
| 08/06 How the new TV season is shaping up |
| This is the time when networks scramble with last-minute pilot tweaks and schedule switches, including a slight
shakeup on Thursday nights made by ABC earlier this week.
more... |
|
| 07/06 TV Viewing Trends in the Age of TiVo |
| There's been a great deal of speculation regarding the effect of TiVo on TV viewing. I recently came across a
ranking of the shows that have the highest percentage of their audience watching on DVR's.
more... |
|
| 08/06 The Spirit of Inventiveness is Alive and Well in America |
| It was an uplifting experience to have the privilege of sponsoring the Invention Showcase program for young
inventors in conjunction with ERA and the Future Business Leaders of America
(FBLA). more... |
|
| 08/06 Expand Your Online Advertising Horizons |
| Many of today's savviest advertisers are now allocating more and more of their advertising budgets towards the
Internet. Companies like Ford and Samsung are leading the way. In fact, online advertising will reach about
nine billion dollars this year. And the online advertising market is growing at a rate of twenty-nine percent,
which is far outpacing the growth of other advertising forms. more... |
|
| 08/06 Market Yourself |
| Koeppel stresses that REALTORS need to think outside the box to find out what they can offer to
make them unique in the industry, suggesting it could be your level of commitment or an area of specialty.
more... |
|
| 07/06 Marketing Guru Awarded Placement In Prestigious "Who's Who in America" |
| Advertising expert Peter Koeppel has been awarded a position in the Marquis Who's Who in America.
The only way to obtain entry into the 2007 (61st) Edition is to be nominated by a prior recipient
and then to be selected for inclusion.
more... |
|
| 07/06 How to market to attorneys |
| The best way to establish a long-term relationship with a law firm is to focus your efforts on the
administrative staff, said Peter Koeppel, president of marketing agency Koeppel Direct.
more... |
|
| 06/06 Koeppel Direct is handling media buying for the Columbia House TV on DVD campaign. |
| Northern Lights Direct Response Television and Columbia House have completed production of a new
DRTV campaign to promote the Columbia House TV on DVD club. TV on DVD is a rapidly growing category capturing
close to 15 percent of the total DVD market. The new DRTV campaign was designed to highlight Columbia House's
Science Fiction and Family Classics television series on DVD. Koeppel Direct, Dallas, TX, is handling media buying
for the Columbia House TV on DVD campaign.
more... |
|
| 06/06 The FLBA Invention Showcase is a success |
| A message from ERA (Electronic Retailing Association) President & CEO regarding the success of
FLBA Invention Showcase supported by the leading drtv media buyer... more... |
|
| 06/06 Nationwide Invention Contest Unveils America's Best Young Entrepreneurs |
| The National Invention Showcase was a competition open exclusively to FBLA-PBL's 250,000
members nationwide and was sponsored by Koeppel Direct, an ERA member and a leading
direct response media buying company... more... |
|
| 06/06 Sisters who concocted anti-flea tea named top entrepreneurs |
| Two teenage sisters won a $20,000 prize in a national contest Wednesday for their herbal
anti-flea concoction for cats and dogs.... more... |
|
| 05/06 Q & A: Internet Plays a Larger Role in Infomercial Marketing |
| DRTV News Weekly's Sarah Littman discusses DRTV in an age of media convergence with Peter
Koeppel. "It's really important for advertisers to have an integrated, multi-platform approach, with a
consistent look and feel from TV to the Web to print." ... more... |
|
| 05/06 Electronic Retailer Organic Foods, Hip Clothing and Sushi at Wal-Mart |
| Did you ever think that Wal-Mart would be offering a sushi bar and Wi-Fi in their Starbucks
style Kick's Coffee Cafe? The new, upscale Wal-Mart has arrived and is located in Plano, Texas, an affluent
suburb of Dallas. I decided to visit this test store to evaluate how effective it might be at attracting
well-heeled customers. .. more... |
|
| 05/06 Serefex Signs Media Agreement With Koeppel Direct to Launch Its Fridge Tape(R)
National Television Commercial Campaign |
| "We are very pleased to have Koeppel Direct guiding our campaign in the national television marketplace.
They bring a tremendous amount of experience in the branding of products nationally utilizing the television
median, and have represented some of the largest consumer product successes in our industry,"
more... |
|
| 04/06 BtoB Magazine Interviews Peter Koeppel |
| Koeppel's agency has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing
campaigns aimed at a variety of vertical markets, but keeps a particularly close eye on the entertainment and
emerging digital media industries. He shared some of what he's seeing in the entertainment industry with
BtoB .. more... |
|
| 04/06 The Decline of the :30 Commercial and What it Means for DR Marketers |
| At the ERA Mid-Winter conference in late January, I heard from a range of people in the industry, who
indicated that results were off versus a year ago. Some speculated that it was due to the milder weather this
winter, but it seems that it's not just the weather alone that's impacting our industry, as well as the
broader .. more... |
|
| 03/06 9 1/2 Ways: How To Reach The Mother Lode Of Ethnic Groups: Asian-Americans |
| For some companies, the Asian-American market is like a rich vein of gold just a few yards below a miner's
feet. Numbering some 12 million, Asian-Americans are the fastest-growing ethnic group in the U.S., have the
highest median household income of any .. more... |
|
| 03/06 Why Rupert Murdoch Paid $580 million to Buy a Social Network Website |
| MySpace.com is a website where 40 million kids hang out regularly. Membership has quadrupled since January
2005, according to Business Week. The site ranked number 15 in terms of page hits last October according to
Nielsen//NetRatings. The number of unique visitors grew by 12% in October to ..
more... |
|
| 03/06 Should the Government Help People Upgrade their TVs to Receive Digital Signal |
| In mid-February 2009 television stations will begin broadcasting via digital signal instead of the analog
signal they've always used. As part of this conversion, the House and Senate recently approved a plan to
pay a $40 subsidy to low-income families ..
more... |
|
| 03/06 Keeping with the Times: The New, High-Tech Face of Advertising |
| Rapid advances in technology have changed everything from health care to communication. Now, as the latest
technology becomes more accessible to a broader market, the advertising field is changing, too. Ten years
ago, you could plan ..
more... |
|
| 03/06 Understanding and Effectively Targeting Baby Boomers |
| There are 78 million baby boomers and they represent over 27% of the U.S. population, make up 46 million
households and have a combined estimated spending power of $1 trillion a year according to Business Week
and Time. ..
more... |
|
| 02/06 The 10 Most Important Marketing Mistakes To Avoid When Testing Or Utilizing DRTV |
| If you've ever dreamed of marketing the next big product sold on TV through an infomercial, here are some
mistakes you need to avoid to increase your chances of success ..
more... |
|
| 02/06 ERA Unveils National Invention Showcase with $20,000 Grand Prize |
| WASHINGTON, Feb. 14 /PRNewswire/ -- Today the Electronic Retailing Association (ERA) and Future Business
Leaders of America-Phi Beta Lambda (FBLA-PBL) announced a joint competition to find America's best young
inventors. This competition is open to ..
more... |
|
| 02/06 E-Mail Fees Could Change E-Commerce Economies |
| The news that AOL and Yahoo (Nasdaq: YHOO) are planning to roll out a certified e-mail delivery service based
on partner company Goodmail Systems' CertifiedEmail methodology is leading some e-mail marketers and related
providers of e-commerce services to conclude ..
more... |
|
| 01/06 The American Entreprenuer interviews Peter Koeppel |
| Peter Koeppel joins Ron Morris of AM Newstalk 1360 to discuss the impact that technological
innovations such as TiVo and DVR's have on the way advertisers try to reach television viewers ..
more... |
|
| |
| 2008 Archive | 2007 Archive | 2006 Archive | 2005 Archive | 2004 Archive |
| |
