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12/05 Googlemania And Its Impact on American Media
Google is the realization of everything we thought the Internet was going to be about but really wasn't
until Google. Google has already had a significant influence on small to medium sized businesses by
enabling them to .. more... |
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12/05 More Bang For Your TV Bucks
Trends that will define DRTV media buying for 2006. Direct response television (DRTV) advertising is
anticipated to pull down about $150.1 billion in sales in 2005, according to "U.S. Direct Marketing Today:
Economic Impact," .. more... |
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11/05 Million Dollar Mistakes: 10 Advertising Blunders to Avoid
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| For any company, $1 million is a lot to lose. Depending on the size of your company, so is
$1,000. Companies with $100 million in revenue may spend as much as $10 million on advertising, so they
need to spend it wisely. more... |
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10/05 ERA Interviews Peter Koeppel
This week ERA interviews Peter Koeppel, president of Koeppel Direct, Inc. Read Peter?s comments on how
he counsels his clients to buy media, as well as why he attends ERA events year after year.
more... |
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09/05 Media Buyers 'Cautious' about 'Martha'
Now that the spotlight is off Martha Stewart's release from prison, ratings of "Martha" are slipping,
Media Life reports. This week's Monday and Tuesday episodes averaged a 1.9 metered market household
rating, down 5 percent from last week's 2.0 and 14 percent from its premiere-week average of
2.2.more... |
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09/05 Stood up: Syndie - Dating Shows Tumble
Blind Date and Elimidate are way off this year I believe there were too many dating shows, and that
accelerated viewer burnout, says Peter Koeppel, president of Dallas-based agency Koeppel Direct. I feel that
the dating shows may be an outdated concept. more... |
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08/05 Expand Your Online Advertising Horizons
Many of today's savviest advertisers are now allocating more and more of their advertising budgets towards the
Internet. Companies like Ford and Samsung are leading the way. In fact, online advertising will reach about
nine billion dollars this year. And the online advertising market is growing at a rate of twenty-nine percent,
which is far outpacing the growth of other advertising forms. more... |
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05/05 Four Ways to Maximize the Return on Your Advertising Investments
The largest single expenditure of many marketers is allocated toward media spending. But not all advertising
investments are effective. Ad content aside, marketers may spend thousands on a campaign that reaches the
wrong people. Or worse yet, they may pay a premium price for mediocre media exposure.
more... |
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04/05 Kids Marketing Gets Cautious
It's all about keeping ahead of the curve, if candy marketers want to maintain this advantageous position,
according to Peter Koeppel, president of Peter Koeppel Direct, a direct response media buying firm. It?s more
responsible to be proactive. more... |
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04/05 Product Screening
According to Koeppel Direct, a direct-response advertising agency that buys television time for commercials
and infomercials, 3 million viewers use DVR's, but research indicates that in the next five years that number
could skyrocket to 30 million. As a result, there's a lot of product placement going on in TV, says Peter
Koeppel, founder and president of Koeppel Direct. more... |
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03/05 Build Your Brand, Build Your Business: Use Your Company's Image to Increase Profits
Entrepreneurs and business executives always strive to gain a competitive advantage in the marketplace. They
want to outsell the competition, be known as a solutions-provider to customers, and have those in their field
perceive them as the market leader. Those are certainly lofty and admirable goals, but are they achievable?
Yes! more... |
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03/05 How to Avoid the Ten Biggest Marketing Mistakes Businesses Make
Have you noticed a slump in your sales? Are you having trouble establishing your new business in the
marketplace? Or maybe you're established, but you just can't seem to get the word out about your new
product? If these situations sound familiar, then your marketing may be to blame. more... |
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