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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ARCHIVE ...... |
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07/04 Zap! Everyday More Viewers are Skipping through Commercials
The biggest challenge is going to be grabbing the attention of viewers, who are getting used to having more
control over what they watch. more... |
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08/04 Koeppel Direct Hires Loren Wayne as Vice President Business Development
Loren Wayne has been appointed Vice President Business Development at Koeppel Direct, a direct response media buying
agency specializing in both short form and long form infomercial television buying with offices in Dallas,
Chicago and Florida. Mr. Wayne will be responsible for new business development. more... |
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09/03 Testing, Tweaking, Retesting, Tweaking ...
Even the most successful direct response marketers often have to go through several rounds of testing and tweaking,
in order to produce a successful DRTV campaign. more... |
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12/02 Optimize Your Media Campaign
Koeppel Direct manages media campaigns for direct response advertisers seeking measurable, consistent,
positive results, immediately and long term. Our experts create targeted, effective, direct response media
buys that optimize our clients return on their media investments. more... |
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06/02 Exploiting New Niches for Direct Response Marketing
An infomercial is the perfect platform to explain how these new technologies work, how easy they are to use
and how they can make your life easier and save you time and money. more... |
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