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| How We Do It |
| | We manage all of the key aspects of a direct response campaign. |
| | We do this by aligning our clients with the top firms in the areas of direct response television production, telemarketing and fulfillment. |
| | And Koeppel Direct provides the direct response media buying expertise. |
| | Our media buyers are experienced at buying direct response media at the right price, in the best mediums, in order to maximize response. |
| | Utilize industry leading Catalyst and CORE DR media buying software to fine tune the buys, in order to establish the most efficient media program for the client. |
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| What We Do |
| | One company in the direct response industry is leading the charge to provide clients with an integrated, multi-channel direct response media buying strategy. That company is Koeppel Direct . |
| | We integrate all the key mediums that comprises an effective direct response media buy, including DRTV (direct response television), online, print and radio; to ensure the success of the client's direct response media campaign. |
| | Our staff works closely with our clients, guiding them through all stages of the media buying process, from media testing and analysis, through roll-out. |
| | Our approach enables Koeppel to deliver direct response media buys that leads to direct results. |
| | We know the 'ins' and 'outs' of maximizing the impact of a direct response advertising campaign. |
| | The caliber of our direct response media buying performance is why marketers depend on Koeppel Direct's professionals campaign after campaign. |
| | Service to our clients is our top priority. |
| | Clients receive media buying results that are measurable, specific and immediate. |
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| Where We Do It |
| | Koeppel Direct is currently buying direct response TV advertising on national cable and satellite television (long-form (infomercial) and short-form), network broadcast television, nationally syndicated television shows, network radio and on television and radio stations in over 200 local markets. |
| | The agency has access to discounted and remnant direct response media time/space for: |
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| | - | DRTV infomercial media buying |
| | - | Short-form drtv television (:30, :60 & :120). |
| | - | Direct response radio media buys |
| | - | Print at 40% to 70% off rate card. |
| | - | Online Advertising |
| | - | Per Inquiry Opportunities |
| | - | Internet advertising on a Cost Per Lead or Cost Per Acquisition basis . |
| | - | High impact direct mail |
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