Peter Koeppel, CEO of Koeppel Direct,Inc in Dallas, TX, a leading media buying firm, joins
Ron Morris of The American Entreprenuer to discuss the
impact that technological innovations such as TiVo and DVR's have
on the way advertisers try to reach television viewers.
Part 1 (0:10:07)
Part 2 (0:08:52)
Part 3 (0:08:03)
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