MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ..

 

Innovative Direct Response to Launch DRTV Campaign for Wealth Builder Tax

Published: 11/06 - Yahoo Finance

 

Nov 2, 2006 -- Innovative Direct Response, LLC has won the contract to launch Wealth Builder Tax's, www.WBTax.com, national DRTV campaign.
 
For over 15 years, Wealth Builder has been solving tax problems and recovering millions of dollars in overpaid taxes for thousands of Americans. WealthBuilder Tax is a unique company that specializes in the review and preparation of tax returns, and the development of personal tax-savings strategies. The campaign will include :30, :60 and :120 second versions highlighting the services Wealth Builder has to offer, compelling testimonials about real life tax savings and a call to receive a free information kit including a free report of the 7 most costly errors tax payers and CPAs make. With branch offices located across the country, the lead generation DRTV campaign is designed to support and grow the national branches.
 
The national media strategy will be developed by Koeppel Direct.
 
About Innovative Direct Response, LLC.
 
Innovative Direct Response., LLC is a full-service production and direct response marketing agency which provides a single, integrated source for all the elements necessary for a successful direct response campaign including strategic development, production and back-end implementation. Founded in 1996 Innovative Direct Response, (Laguna Beach, CA) is owned and operated by Kelly Burke, an expert in Direct Response Marketing.
 
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