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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Innovative Direct Response to Launch DRTV Campaign for Wealth Builder Tax
Published: 11/06 - Yahoo Finance |
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Nov 2, 2006 -- Innovative Direct Response, LLC has won the contract to launch Wealth
Builder Tax's, www.WBTax.com, national DRTV campaign.
For over 15 years, Wealth Builder has been solving tax problems and recovering millions of dollars in overpaid
taxes for thousands of Americans. WealthBuilder Tax is a unique company that specializes in the review and
preparation of tax returns, and the development of personal tax-savings strategies. The campaign will include
:30, :60 and :120 second versions highlighting the services Wealth Builder has to offer, compelling
testimonials about real life tax savings and a call to receive a free information kit including a free
report of the 7 most costly errors tax payers and CPAs make. With branch offices located across the country,
the lead generation DRTV campaign is designed to support and grow the national branches.
The national media strategy will be developed by Koeppel Direct.
About Innovative Direct Response, LLC.
Innovative Direct Response., LLC is a full-service production and direct response marketing agency which
provides a single, integrated source for all the elements necessary for a successful direct response campaign
including strategic development, production and back-end implementation. Founded in 1996 Innovative Direct
Response, (Laguna Beach, CA) is owned and operated by Kelly Burke, an expert in Direct Response Marketing.
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