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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Innovative Direct Response to Launch DRTV Campaign for Homefield Financial
Published: 10/06 - Market Wire |
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Innovative Direct Response, LLC has won the contract to launch Homefield Financial's,
www.homefield.com, national DRTV campaign.
As one of Inc's 500 Fastest Growing Companies in America, Homefield Financial offers consumers a wide variety of
loan options while making the home buying experience process fast and convenient. To that end, an extensive DRTV
marketing campaign targeting homeowners of all ages and credit levels is being developed to include a 60-second
and 30-second short-form commercial campaign driving customers to an 800 number and/or website to find out more about
special loan programs. A strategic blend of DRTV and branding elements will be incorporated in the spots to aid
in the long-term branding. The national media strategy will be developed by Koeppel Direct.
About Innovative Direct Response, LLC.
Innovative Direct Response, LLC is a full-service, direct-response marketing agency which provides a single,
integrated source for all the elements necessary for a successful direct-response campaign including strategic
development, production and back-end implementation. Founded in 1996, Innovative Direct Response (Laguna Beach,
CA) is owned and operated by Kelly Burke, an expert in Direct Response Marketing.
Click Here to view the entire article
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