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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Peter Koeppel Selected As Chairman Of Prestigious ERA Meetings and Conventions Committee
Published: 09/07
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Dallas, TX - September 25, 2007 - Peter Koeppel has been selected as chairman
of the Electronic Retailing Association Meetings and Conventions Committee. As chairman, Koeppel will head
up one of ERA's most important committees, which accounts for a sizeable portion of ERA's revenues.
"I'm honored that I was selected as a chairman for such a prestigious ERA committee. "We selected Peter
because of his leadership, strong marketing background and his continued commitment and contributions to
ERA," said Karla Kelly, VP of Meetings for ERA.
Peter Koeppel is founder and president of Koeppel Direct, a leader in direct response television - DRTV,
online, print and radio media buying. Peter has over 25 years of marketing and advertising experience.
Koeppel has helped Fortune 1000 businesses; small businesses and entrepreneurs develop direct marketing
campaigns to increase profits.
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