MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ..

 

Peter Koeppel Selected As Chairman Of Prestigious ERA Meetings and Conventions Committee

Published: 09/07

 

Dallas, TX - September 25, 2007 - Peter Koeppel has been selected as chairman of the Electronic Retailing Association Meetings and Conventions Committee. As chairman, Koeppel will head up one of ERA's most important committees, which accounts for a sizeable portion of ERA's revenues. "I'm honored that I was selected as a chairman for such a prestigious ERA committee. "We selected Peter because of his leadership, strong marketing background and his continued commitment and contributions to ERA," said Karla Kelly, VP of Meetings for ERA.
 
Peter Koeppel is founder and president of Koeppel Direct, a leader in direct response television - DRTV, online, print and radio media buying. Peter has over 25 years of marketing and advertising experience. Koeppel has helped Fortune 1000 businesses; small businesses and entrepreneurs develop direct marketing campaigns to increase profits.