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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
Marketing Firm Announces Integrated Media Buying Services
Published: 09/06 - PrPr |
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Nationally recognized direct response media buying firm, Koeppel Direct, introduces their
breakthrough Multi-Channel Direct Response approach to media buying.
Koeppel Direct, a leader in direct response media buying for the past decade,
is launching a new service: Multi-Channel Direct Response media buying. The announcement will take place at
the upcoming Electronic Retailers Association meeting. This new service combines direct response media buying
for television, online media, print and radio. This industry-transforming announcement of Koeppel Direct's new
media buying approach will enable direct marketers to maximize profits from their direct response
advertising.
As part of their Multi-Channel Direct Response media buying services, Koeppel Direct has formed Koeppel
Interactive, a specialty division providing online buying for direct marketers. The combination of direct
response TV, online, print and radio media buying services allows Koeppel Direct to maximize campaign
performance for direct marketers.
"Our Multi-Channel Direct Response media buying approach brings together a full range of media options and
allows us to find the channels that perform best for each campaign," touts Peter Koeppel. "This helps
optimize clients' media campaigns and maximize their return on investment."
Koeppel Direct is headquartered in Dallas, Texas, with satellite offices in Detroit, Austin, Iowa and
Chicago. The Electronic Retailers Association meeting will take place in Las Vegas, Nevada, on September
9th - 12th.
Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response media buying, marketing,
campaign management and creative strategies. With over 25 years of marketing and advertising experience,
Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing campaigns to
increase profits. Peter is a Wharton MBA and has improved the media buying strategies and advertising
for clients such as H.J. Heinz, DIRECTV, Hair Club, Ben Hogan Golf, and Little Giant Ladder.
If you would like more information regarding Multi-Channel Direct Response media buying, or to arrange an
interview with Peter Koeppel, please contact:
Russell Trahan
PR/PR
407-299-6128
PRwhiz@prpr.net
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