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"Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we have to limit their media buys, in order to handle all of the new business." | |
| - R. Gregg Marketer of Senior Products |
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MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ...... |
| Austin Ad Fed
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FOR IMMEDIATE RELEASE
Dallas, TX. March 2, 2007 - Koeppel Direct Inc. is pleased to announce that its president, Peter Koeppel, will be
speaking at Austin Ad Fed meeting on March 21, 2007 about marketing products utilizing direct response
television.
If you dream of making millions by marketing your product through infomercials, you're not alone. Direct response
television (DRTV) provides an excellent platform for marketing innovative products directly to consumers, eliciting
impulse responses that lead to immediate sales. Before you jump into a DRTV campaign to sell your product, however,
understand the do's and don'ts.
Peter Koeppel, a DRTV expert, will tell you how to avoid the ten most common DRTV marketing mistakes, so you have a
better chance of making a mint in infomercials, without your dream becoming a nightmare.
About Peter Koeppel
Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and
radio media buying, marketing and campaign management since 1995. With a Wharton MBA and over 25 years of
marketing, media and advertising experience, Peter has helped Fortune 500 companies, small businesses and
entrepreneurs develop direct response marketing campaigns to increase profits.
Peter Koeppel's presentation to the Austin Ad Fed will be held on March 21, 2007 - 11:30am - 1:30pm
Location: Wells Fargo Bank Building, 400 W. 15th Street (15th & Guadalupe), Hill Country Room on 3rd Floor
Free Parking at DoubleTree across the street, or take the Dillo & ride for free!
Tickets: $25 Members, $35 Non-members
Please call 997-9994 or rsvp to austinadfed@bizaustin.rr.com.
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