MEDIA BUYING DIRECT RESPONSE TELEVISION (DRTV) ARTICLE ..

 

Austin Ad Fed

 

FOR IMMEDIATE RELEASE
 
Dallas, TX. March 2, 2007 - Koeppel Direct Inc. is pleased to announce that its president, Peter Koeppel, will be speaking at Austin Ad Fed meeting on March 21, 2007 about marketing products utilizing direct response television.
 
If you dream of making millions by marketing your product through infomercials, you're not alone. Direct response television (DRTV) provides an excellent platform for marketing innovative products directly to consumers, eliciting impulse responses that lead to immediate sales. Before you jump into a DRTV campaign to sell your product, however, understand the do's and don'ts.
 
Peter Koeppel, a DRTV expert, will tell you how to avoid the ten most common DRTV marketing mistakes, so you have a better chance of making a mint in infomercials, without your dream becoming a nightmare.
 
About Peter Koeppel
 
Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, marketing and campaign management since 1995. With a Wharton MBA and over 25 years of marketing, media and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop direct response marketing campaigns to increase profits.
 
Peter Koeppel's presentation to the Austin Ad Fed will be held on March 21, 2007 - 11:30am - 1:30pm
 
Location: Wells Fargo Bank Building, 400 W. 15th Street (15th & Guadalupe), Hill Country Room on 3rd Floor
 
Free Parking at DoubleTree across the street, or take the Dillo & ride for free!
 
Tickets: $25 Members, $35 Non-members
 
Please call 997-9994 or rsvp to austinadfed@bizaustin.rr.com.
 
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