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| MEDIA AUDIENCE PROFILING PLATFORM |
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| Koeppel Direct has developed a sophisticated media audience profiling and tracking platform (MAPP). To
find out more about how our break through MAPP technology allows koeppel direct to produce more profitable DRTV campaigns
for our clients, click here. |
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DRTV MEDIA BUYING ARTICLES ..... |
| Direct Response Television - DRTV Media Buying |
| Direct response television - DRTV is an excellent vehicle for marketers to utilize for selling product and services
directly to consumers. Direct response TV has proven to be an effective marketing channel for both Fortune 1000
companies as well as entrepreneurs.
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| What to Look for When Selecting an Infomercial Media Buyer |
| If you're thinking of launching a product or service through an infomercial, it's
important that you work with an experienced DRTV infomercial media buyer. The cost of DRTV media is usually your
biggest cost in an infomercial campaign, so working with an experienced DRTV infomercial media buyer is essential,
if you plan on building a successful infomercial campaign.
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| Want to Reach More Buyers? A Multi-Pronged Direct Response Media Buying Approach is the Key |
| What is multi-media direct response television - drtv marketing? It means that you're utilizing an integrated direct response media
buying strategy for direct response television - DRTV, online direct response, print direct response, and radio direct response and tracking the
performance of each direct response medium. The fact is that multiple mediums helps you maximize your profit
from direct response advertising.
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| Video and Online Games: A Recession Proof Business? |
| GameStop's sales grew from $5.3 billion in 2006 to $7.1 billion in 2007 and their profit rose to
$288 million from $158 million the prior year, according to an article in the Dallas Morning News (DMN) on April
8, 2008.
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| TNS and TiVo Take On Nielsen |
| Advertisers and media buyers have been pushing for measurement systems that more accurately reflect
consumer TV viewing patterns in the age of DVR's, where many consumers are zapping through commercials.
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| How to Use Your Advertising Dollars to Reach the Female Demographic |
| Women make more than 80 percent of the buying decision in all homes. No wonder advertisers
strive to capture the attention of females. But what complicates matters for marketers is how women shop. Unlike
men, women research items more extensively and are less likely to be influenced by ads.
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| How to Use Your Advertising Dollars to Reach the Male Demographic |
| These days, marketing is a bit more complex. New technologies and increased options for how people
spend their leisure time make reaching your target market a bit harder. On top of that, you need to do more than
simply decide whether you want to reach men or women.
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