Koeppel Direct is a world-class direct response media buying agency specializing in Multi Channel Direct Response Television - DRTV, online, radio and print campaign management. Our media buying generates profitable results, immediately and long-term.

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DRTV - DIRECT RESPONSE TELEVISION MEDIA BUYING CAMPAIGNS ......

WHO WE ARE

Koeppel Direct is a world-class direct response television media buying agency specializing in Multi-Channel Direct Response Television - DRTV, online direct response, radio direct response and print direct response campaign management. We generate increased results, immediately and long-term.

WHAT WE DO

One company in the direct response television industry is leading the charge to provide clients with an integrated, multi-channel direct response media buying strategy. That company is Koeppel Direct.

We integrate all the key mediums that comprises an effective direct response media buy, including DRTV - direct response television, online, print and radio; to ensure the success of the client's direct response media campaign.

Our staff works closely with our clients, guiding them through all stages of the media buying process, from drtv media testing and analysis, through roll-out.

Our approach enables Koeppel to deliver direct response media buys that leads to direct results.

We know the 'ins' and 'outs' of maximizing the impact of a direct response television advertising campaign.

The caliber of our direct response media buying performance is why marketers depend on Koeppel Direct's professionals campaign after campaign.

Service to our clients is our top priority.

Clients receive drtv media buying results that are measurable, specific and immediate.

MEDIA AUDIENCE PROFILING PLATFORM

Koeppel Direct has developed a sophisticated media audience profiling and tracking platform (MAPP). To find out more about how our break through MAPP technology allows koeppel direct to produce more profitable DRTV campaigns for our clients, click here.

DRTV MEDIA BUYING ARTICLES.....

10 Tips About Direct Response Television (DRTV) For Effective Media Buying

DRTV, otherwise known as direct response television, is one of the most cost-effective forms of media buying. In general, an infomercial media buy is less expensive and produces better results than a traditional media buy. In fact, direct response television (DRTV) can cost up to 50% less than traditional advertising.more...

Direct Response Television - DRTV Media Buying

Direct response television - DRTV is an excellent vehicle for marketers to utilize for selling product and services directly to consumers. Direct response TV has proven to be an effective marketing channel for both Fortune 1000 companies as well as entrepreneurs. more...

What to Look for When Selecting an Infomercial Media Buyer

If you're thinking of launching a product or service through an infomercial, it's important that you work with an experienced DRTV infomercial media buyer. The cost of DRTV media is usually your biggest cost in an infomercial campaign, so working with an experienced DRTV infomercial media buyer is essential, if you plan on building a successful infomercial campaign. more...

Want to Reach More Buyers? A Multi-Pronged Direct Response Media Buying Approach is the Key

What is multi-media direct response television - drtv marketing? It means that you're utilizing an integrated direct response media buying strategy for direct response television - DRTV, online direct response, print direct response, and radio direct response and tracking the performance of each direct response medium. The fact is that multiple mediums helps you maximize your profit from direct response advertising. more...

Video and Online Games: A Recession Proof Business?

GameStop's sales grew from $5.3 billion in 2006 to $7.1 billion in 2007 and their profit rose to $288 million from $158 million the prior year, according to an article in the Dallas Morning News (DMN) on April 8, 2008. more...

TNS and TiVo Take On Nielsen

Advertisers and media buyers have been pushing for measurement systems that more accurately reflect consumer TV viewing patterns in the age of DVR's, where many consumers are zapping through commercials. more...

How to Use Your Advertising Dollars to Reach the Female Demographic

Women make more than 80 percent of the buying decision in all homes. No wonder advertisers strive to capture the attention of females. But what complicates matters for marketers is how women shop. Unlike men, women research items more extensively and are less likely to be influenced by ads. more...

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